How e-commerce has evolved in Africa
By Cem Perdar In February and March 2021, I visited Nigeria and Kenya respectively for business purposes. Among the important things that caught my attention during these visits was the clear increase in the number of motorcycle couriers on the roads and the abundance of advertisements for e-commerce applications. Online trade in Africa has rapidly grown in recent years, and this trend is expected to continue. In my view, various factors contributed to the impressive growth of this business model. Population of Africa is the youngest in the world. So, there is potential for a massive digital audience. Also, Internet…