Social Media In Uganda

By John Babirukamu Patrick Amama Mbabazi launched his 2015-2016 presidential campaign with a masterstroke that shock the country. A well-produced video launched on YouTube, not television or radio. And yes, while it spread countrywide over those traditional channels (and WhatsApp), the initial digital launch had the whole country wagging tongues about the “modern launch”, how it was such a huge surprise and the seemingly inadequate response it got from the established political players. The folly of 2016 And that was as far as the political candidates got to strategically use social media in that election. John Babirukamu, the author is…