Scanad Uganda Archives – CEO East Africa

AdWoman on a Mission: How Edna Torana, Scanad Uganda’s New Boss, Is Re-Engineering the Agency for the AI Age

Muhereza KyamuteteraThe Big Story Women In LeadershipJanuary 12, 2026January 27, 2026

Edna Torana, Scanad Uganda’s new Country Lead, did not come to the top of Uganda’s advertising industry by being parachuted into power. She came up the hard way — through client meetings that ran late, briefs that changed mid-stream, and campaigns that only succeed when both the numbers and the narrative work. She entered advertising the way many great agency leaders do: close to the work and close to the client. Over the last 15 years, she has built her reputation across some of the most demanding sectors in the economy — finance, telecoms, FMCG, health and social marketing, insurance,…

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Q&A: Vikas Mehta on Agility, Innovation, and Reinventing Ogilvy Africa for Advertising’s Next Wave in Sub-Saharan Africa

Muhereza Kyamutetera and CEO East Africa MagazineCEO Perspectives The Big StoryAugust 11, 2025August 11, 2025

We sat down with Vikas Mehta, Regional CEO of Ogilvy Africa, which covers Sub-Saharan Africa and includes Scanad Uganda, to share his perspective on the sector and the trends redefining how brands communicate with consumers. There’s a perception in the market that larger agencies lack agility and become disconnected from local realities. What are your thoughts on this sentiment? Attaining a large scale is the reality of a few and an ambition of several agencies in our region. Becoming big is a milestone in an organisation’s journey, not their business model. For example, if you’re a car company and you…

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Liveworks appoints Joel Katabazi Chief Creative Officer

CEO ReporterCompany News News & Analysis The Big StoryFebruary 1, 2022February 1, 2022

Joel Katabazi has been appointed as the Chief Creative Officer of Liveworks Inc. Ltd, a talented team of innovators that make imagination a reality by making design viable for every business by providing one-stop design solution. The appointment of Katabazi takes effect from February 1, 2022. “He will also wear the hat of the Managing Director during this period.” Katabazi has over 10 years in marketing communications, social marketing for public health, and strategic community engagement. He has a hands-on approach to work and is a family man. He has a reputation as a creative strategist, but his roots in…

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