The year has come to an end, but for our working people, the 2025 KPIs had them at chokeholds, and the hustle and bustle will spill over to 2026. So, colleague, close that laptop and enjoy before Janu-worry ends, so that you start off the first quarter of the new year on a clean slate. Well, the concept of Key Performance Indicators (KPI) is not foreign in corporate circles or to any professional who has a Job Description (JD) which is, in most cases, complementary to the KPIs. A key performance indicator is a type of performance measurement that evaluates the success of…
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Renowned strategic and corporate communication professional Sarah Kagingo was Thursday night, 4 December 2025, honoured with the prestigious Lifetime Achievement Award at the 9th Public Relations Association of Uganda (PRAU) Excellence Awards, held at Protea Hotel Kampala. The accolade celebrates her decades-long contribution to advancing excellence in public relations, strategic communication, and reputation management in Uganda. The ceremony, held under the theme “Recognising Innovation and Impact in Public Relations,” brought together PR industry leaders, corporate executives, policymakers, and development partners. A respected communication strategist, the founder and chief executive officer of Softpower Communications, Kagingo served as the PRAU president from…
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The Public Relations Association of Uganda (PRAU) has recognized organizations and individuals who champion innovations and brilliance at the 9th PRAU Excellence Awards, held at Protea Hotel in Kampala on December 4th, 2025. Held under the theme “Recognizing Innovation and Impact in Public Relations,” the event brought together communication professionals, corporate leaders and institutions, MDAs, government officials, media practitioners, and experts from related fields such as marketing and advertising. PRAU President Irene Nakasiita noted that the PRAU Excellence Awards were established to honor exceptional work in the Public Relations sector in Uganda across various categories, giving individuals and organizations a…
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In every industry, recognition plays a vital role in inspiring excellence, fueling innovation, and setting benchmarks for success. For the field of Public Relations (PR) and Communication, a profession built on influence, trust, and creativity, awards are not just a form of celebration; they are a strategic pillar for growth, credibility, and professional development. The Power of Recognition in PR and Communication Public Relations is an industry often working behind the scenes, shaping narratives, building brands, managing crises, and cultivating trust between organizations and their audiences. Yet, much of this impact can go unnoticed without platforms that acknowledge and celebrate…
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The Public Relations Association of Uganda (PRAU) has announced that the 9th edition of the PRAU Excellence Awards is scheduled for December 4th, 2025, at Protea Hotel in Kampala, starting 5:00 PM under the theme “Recognising Innovation and Impact in Public Relations.” The PRAU Excellence Awards were established to honor exceptional work in the Public Relations sector in Uganda across various categories. These awards showcase the dedication and excellence of individuals, organizations, and professionals in the field of Public Relations and Communication. Speaking during a press conference, PRAU President Irene Nakasiita emphasized that the PRAU Excellence Awards serve as a…
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The Nigerian Institute of Public Relations (NIPR), in partnership with the Global Alliance for Public Relations and Communication Management, has appointed Ms. Irene Nakasiita, President of the Public Relations Association of Uganda (PRAU), as a Member of the Continental Advisory Committee (CAC) for the forthcoming World Public Relations Forum (WPRF) 2026, to be hosted in Abuja, Nigeria. The CAC serves as a Pan-African advisory framework established to provide strategic direction and oversight to the National Planning Committee of the 2026 Forum. Its mandate is to ensure that the global event, convening thousands of communication leaders and professionals from around the…
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The Public Relations Association of Uganda (PRAU) on Wednesday officially launched the 4th edition of the National Public Relations Symposium at the Uganda Red Cross Society Offices. This year’s Symposium…
What inspired you to become the new President of the Public Relations Association, and what do you hope to achieve during your tenure? I have been a committed member of the Public Relations Association of Uganda (PRAU) for over 10 years now and this is an industry I am extremely passionate about. Having served on the previous Governing Council (GC) as Vice President I was exposed to the potential growth and advancement the association could make and I wanted to contribute to the growth of the industry and support PR excellence in Uganda. Under my leadership, I will lobby for…
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Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals awarded six senior professionals in the industry for exceptionally delivering their roles in the PR and Media industry respectively. Some of the outstanding individuals that received accolades were; Hope Kivengere, Vincent Musubire Kityamuweesi, Prof Abbaa Kiyimba, Barbara Kaija, Phillip Wafula Ogutu, and David Ouma Balikoowa. This was at the end of year event organized by PRAU to celebrate the fundamental role PR professionals play in managing and implementing strategic communication functions. The Association’s 44th Governing Council led by President Stephen Mwanga highlighted that PRAU…
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The Uganda Marketers Society (UMS) a leading body of professional marketers in Uganda has signed a Memorandum of Understanding (MOU) with the Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals in to improve performance in the Marketing & PR sectors. I am very happy to be signing this partnership between Uganda Marketers Society & PRAU. When we come together to tackle challenges and offer solutions, we have one voice which goes a long way in sustaining our profession and providing value for our members,’ said David Balikuddembe, the President of, Uganda Marketers…
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