By Damallie Nalukwago What is little understood generally is the importance of operations in brand building. The perception seems to be that brand building is about logos and fancy advertising. That is only part of the story. The components of a brand are building awareness, creating favorable associations and ensuring positive customer experience. When these are done well and consistently, brand loyalty is built, leading to more sales, through repeat engagement and customer referrals. The company’s marketing and communications function ensure the first two – building awareness and creating favorable associations, but it is Operations function’s day-to-day interactions with customers…
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PostBank Uganda whose purpose is to foster prosperity for Ugandans made its mark at the just concluded Institute of Certified Public Accountants of Uganda (ICPAU) Awards by winning the Finance Team of the Year accolade. The awards aim to celebrate individuals and entities that are greatly contributing to the accountancy profession in Uganda. The team was recognised for playing a critical role in the transformation of PostBank over the past 4 years, delivering a transformed integrated report for the entity that resulted in several recognitions at the ICPAU Financial Reporting Awards, and their commitment to professionalism through sponsoring team members…
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