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Renowned strategic and corporate communication professional Sarah Kagingo was Thursday night, 4 December 2025, honoured with the prestigious Lifetime Achievement Award at the 9th Public Relations Association of Uganda (PRAU) Excellence Awards, held at Protea Hotel Kampala. The accolade celebrates her decades-long contribution to advancing excellence in public relations, strategic communication, and reputation management in Uganda. The ceremony, held under the theme “Recognising Innovation and Impact in Public Relations,” brought together PR industry leaders, corporate executives, policymakers, and development partners. A respected communication strategist, the founder and chief executive officer of Softpower Communications, Kagingo served as the PRAU president from…
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The Public Relations Association of Uganda (PRAU) has recognized organizations and individuals who champion innovations and brilliance at the 9th PRAU Excellence Awards, held at Protea Hotel in Kampala on December 4th, 2025. Held under the theme “Recognizing Innovation and Impact in Public Relations,” the event brought together communication professionals, corporate leaders and institutions, MDAs, government officials, media practitioners, and experts from related fields such as marketing and advertising. PRAU President Irene Nakasiita noted that the PRAU Excellence Awards were established to honor exceptional work in the Public Relations sector in Uganda across various categories, giving individuals and organizations a…
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In every industry, recognition plays a vital role in inspiring excellence, fueling innovation, and setting benchmarks for success. For the field of Public Relations (PR) and Communication, a profession built on influence, trust, and creativity, awards are not just a form of celebration; they are a strategic pillar for growth, credibility, and professional development. The Power of Recognition in PR and Communication Public Relations is an industry often working behind the scenes, shaping narratives, building brands, managing crises, and cultivating trust between organizations and their audiences. Yet, much of this impact can go unnoticed without platforms that acknowledge and celebrate…
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From his early media days at Kenya Broadcasting Corporation and Nation Media Group to a career-defining Coca-Cola assignment that brought him to Kampala, Chihi recounts the evolution of PR from a misunderstood support function to a vital pillar of brand strategy. He speaks with candour about launching one of Uganda’s first standalone PR agencies, building trust in a sceptical market, nurturing young talent, navigating government communications, and staying resilient amid rapid technological shifts. Under his leadership, Media Age PR has grown into one of Uganda’s most respected communications firms, recently earning top honours at the PRAU Excellence Awards 2023—including PR…
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