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The year has come to an end, but for our working people, the 2025 KPIs had them at chokeholds, and the hustle and bustle will spill over to 2026. So, colleague, close that laptop and enjoy before Janu-worry ends, so that you start off the first quarter of the new year on a clean slate. Well, the concept of Key Performance Indicators (KPI) is not foreign in corporate circles or to any professional who has a Job Description (JD) which is, in most cases, complementary to the KPIs. A key performance indicator is a type of performance measurement that evaluates the success of…
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The Public Relations Association of Uganda (PRAU), in partnership with industry collaborators has launched the eagerly awaited East Africa Public Relations Week (#EAPRW2023) summit. Set to take place at the scenic Jinja Nile Resort, the #EAPRW2023 summit will serve as an influential platform for dynamic discourse surrounding the most pressing issues shaping the global and regional PR landscape. With an agenda that spans a diverse array of topics, including AI, East African integration, content creation, crisis management, sustainability, and digitalization, the event promises to foster an environment of knowledge exchange and progressive thought leadership. The guest of honour is expecte…
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What inspired you to become the new President of the Public Relations Association, and what do you hope to achieve during your tenure? I have been a committed member of the Public Relations Association of Uganda (PRAU) for over 10 years now and this is an industry I am extremely passionate about. Having served on the previous Governing Council (GC) as Vice President I was exposed to the potential growth and advancement the association could make and I wanted to contribute to the growth of the industry and support PR excellence in Uganda. Under my leadership, I will lobby for…
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