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Digitalisation and the rise of digitally connected youthful travelers, coupled with a growing middle class in Asia and Africa are some of the major trends that are poised to disrupt the tourism and travel business in the next decade and therefore countries and tourism firms that expect to remain competitive, should watch out for and prepare for these trends, Lilly Ajarova, Chief Executive Officer of Uganda Tourism Board has advised. Ajarova, was speaking on February 06th 2020 at one of the knowledge seminars at the just concluded Pearl of Africa Tourism Expo (POATE) 2020 at the lakeside Commonwealth Resort, Munyonyo…
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KAMPALA, February 04th 2020:- The 5th Annual Pearl of Africa Tourism Expo (POATE) 2020 opened today, kicking off three days of business to business and business to customer engagements amongst key Ugandan and regional tourism players with selected tourism wholesalers from Africa and other overseas tourism markets. POATE, which is taking place at the Speke Resort in Munyonyo, a luxury resort on the shores of Lake Victoria, has attracted over 200 tourism business leaders from over 20 countries and 4 continents- including Uganda. These include over 57 international hosted buyers, 140 domestic and regional tourism operators as well as international…
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According to the Tourism Sector Annual Performance Report FY2017/18), 80% of Uganda’s tourist arrivals are from Africa with Rwanda and Kenya sharing 31% and 24% respectively. Outbound tourism from Africa to the rest of the world, has been growing from 9.8 million in 1990 to 42.1million in 2017, according to UNWTO 2018 Tourism Highlights). Again, according to United Nations World Tourism Organisations (UNWTO), the largest majority of international travel takes place within travellers’ own regions (intraregional tourism)- 4 of 5 tourists travel within their own region. As such Africa remains a strategic tourist market for Uganda.
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