Pepsi Archives – CEO East Africa

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3rd Generation Succession: Is Sagar Keshwala the Heir Apparent to the Multibillion-Dollar Keshwala Group?

Paul MurungiThe Big StoryJuly 10, 2025July 10, 2025

The Keshwala Group, one of Uganda’s largest privately held conglomerates, is undergoing a leadership transition that marks its third generation of family stewardship. Established in the 1950s as a small textile outlet in Jinja, the Group has evolved into a diversified business spanning manufacturing, logistics, steel, packaging, and distribution, with a presence across Uganda and the East African region. At the center of the transition is Sagar Keshwala, currently Managing Director, who is widely seen as the next-generation leader poised to carry forward the vision set by his grandfather, Viram Giga Keshwala, and significantly expanded by his father, Ranmal Viram…

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Dr. Maggie Kigozi on Building Family Businesses: Lessons in Risk, Inheritance, and Succession Planning

Muhereza KyamuteteraThe Big Story Women In LeadershipApril 12, 2025April 12, 2025

When Dr. Maggie Kigozi stepped into Crown Beverages Limited (CBL) in 1994 following the death of her husband and co-founder, Eng. Dan Kigozi, she wasn’t merely inheriting shares—she was inheriting a dream. One year earlier, Dan, alongside business partners Amos Nzeyi and Chris Kayoboke, had acquired the assets of the defunct, state-owned Lake Victoria Bottling Company (LVBC) and secured a critical franchise from PepsiCo. The trio renamed the company Crown Bottlers Limited—later Crown Beverages—and set out to transform it into a world-class beverage enterprise. More than thirty years on, that dream has not only endured—it has expanded into something extraordinary….

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Crown Beverages Limited scoops 3 awards for governance and growth from PepsiCo

CEO ReporterCompany News News & AnalysisOctober 16, 2023October 16, 2023

Leading carbonated soft drinks and water makers, Crown Beverages Limited (CBL), have scooped 3 awards at the just-ended Africa, Middle East and South Asia (AMESA) PepsiCo International Bottlers Conference in Dubai. CBL, are franchise bottlers of global food, snack, and beverage giant, PepsiCo, Inc. The company bottles Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, Evervess Tonic, Sting Energy Drink as well as Nivana and Aquafina water. The company that emerged category winners in the Governance and Net Revenue growth categories, was also declared the Overall Winner, Faster Growth Category. The company was not immediately…

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Crown Beverages celebrates 30 years of refreshing Uganda with a UGX340 billion expansion project

Muhereza KyamuteteraCompany News News & Analysis The Big StoryApril 7, 2023April 7, 2023

Crown Beverages Limited, the franchise bottler for PepsiCo, Inc., in Uganda has marked has today officially inaugurated its multimillion-dollar bottling plant at Kakungulu, Kajjansi Town Council, on the outskirts of Kampala, Uganda’s capital city. The bottling plant was officially commissioned but the Vice President of Uganda, Rtd Major. Jessica Alupo, who represented the President of Uganda, Gen. H.E Yoweri Kaguta Museveni. Also present, and leading a delegation from PepsiCo, was Eugene Willemsen, the CEO Africa, Middle East & South Asia (AMESA) region. Several cabinet ministers and other government officials including Hon. Mwebesa Francis, Minister of Trade Industry and Cooperatives and…

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Meet Paddy Muramiirah, the man spearheading Crown Beverages’ aggressive comeback

Muhereza KyamuteteraC-Suite Leadership Company News The Big Story The Uganda 300 IndexSeptember 1, 2019September 2, 2019

Engineers; Mechanical Engineers at that, rarely make it to the top leadership levels, unless of course it is an engineering firm. For brands in the Fast Moving Consumer Goods (FMCG) categories such as soft drinks or alcohol where the flamboyance and exuberance of the brands is one and the same with that of the brand guardians, the top jobs have often been reserved for marketers and sales people and every once in a while, CEOs with a finance background. Not that there is anything wrong with the Engineers, but somehow, since the marketers are already customer facing, it is easy…

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