Paul Mwirigi Muriungi Archives

Mary Karooro Okurut: An Enduring Legacy of Literary Excellence and Thought Leadership in Action

CEO East Africa MagazineBusiness & Markets Thought LeadershipAugust 13, 2025August 13, 2025

By Paul Mwirigi Muriungi One of Uganda’s most distinguished writers and a beacon of thought leadership through words and action has peacefully rested, her life tragically cut short by injuries sustained in a road crash in Nebbi district last month. Thought leadership pieces are crafted to provoke reflection, remind us of core values, and recalibrate our perspectives. Few voices have achieved this as profoundly as that of the late Mary Karooro Okurut, whose passing on August 11, 2025, at the age of 70, leaves a void in Uganda’s literary, journalistic and political spheres. Her passing brings back painful memories of…

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A Brand Guide to Marketing Communications During Elections

CEO ReporterThought LeadershipJanuary 10, 2021January 10, 2021

By Paul Mwirigi Muriungi, MCIM MCIPR Elections provide an important opportunity to advance democratization and encourage political liberalization. It is therefore an important time for citizens to decide on the future of their country and communities by voting their preferred political candidates. However, elections also provide a strange moment for businesses and puts brands in a really difficult position. Act or behave in a certain way and your brand can be accused of being out of touch and/or exploiting the election to push your products/services. Therefore, caution needs to be taken because Communicating during elections is akin to walking on…

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