A Brand Guide to Marketing Communications During Elections
Paul Mwirigi Muriungi, Managing Director of Capital One Group
By Paul Mwirigi Muriungi, MCIM MCIPR
Elections provide an important opportunity to advance democratization and encourage political liberalization. It is therefore an important time for citizens to decide on the future of their country and communities by voting their preferred political candidates.
However, elections also provide a strange moment for businesses and puts brands in a really dif
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