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TodayTuesday, April 28, 2026

Patricia Ithau

Akua Owusu-Nartey, Group CEO of WPP ScanGroup and CEO of Ogilvy Africa, is steering one of the region’s most complex turnarounds. With deep pan-African experience, she faces the urgent task of rebuilding growth, restoring client confidence, and repositioning the business for a faster, digital-first, and fiercely competitive marketing landscape.
Akua Owusu-Nartey, Group CEO of WPP ScanGroup and CEO of Ogilvy Africa, is steering one of the region’s most complex turnarounds. With deep pan-African experience, she faces the urgent task of rebuilding growth, restoring client confidence, and repositioning the business for a faster, digital-first, and fiercely competitive marketing landscape.

In the Hot Seat: Can Akua Owusu-Nartey Reverse ScanGroup’s Tailspin?

This week, WPP ScanGroup, some would say East Africa’s leading integrated marketing communications group, and the regional arm of global advertising giant WPP, announced its 2025 full-year results. The Group reported yet
April 28, 2026
Patricia Ithau exits WPP-Scangroup after a turbulent three-year tenure marked by falling revenues, client defections, and rising competition. This feature unpacks her leadership journey, the dramatic Airtel Africa account loss, and what lies ahead under caretaker leaders Miriam Kaggwa and Vikas Mehta.
Changing of the Guard — (L–R) Outgoing CEO Patricia Ithau, Regional CEO Ogilvy Africa Vikas Mehta, and Interim COO Miriam Kaggwa. As Ithau exits, Mehta and Kaggwa step in as caretaker leaders, tasked with steering WPP-Scangroup through a delicate transition phase.

Itha Wrap: Was Airtel Africa’s Account Loss the Last Straw That Ended Patricia Ithau’s Troubled Reign at WPP Scangroup?

When Patricia Ithau took over as CEO of WPP Scangroup in March 2022, she was hailed as a seasoned executive with a decorated past at East African Breweries, Unilever, and L’Oréal. Her
July 15, 2025

 

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