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March 11, 2026
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    Pakalast campaign

    Daniel Ligyalingi, Maad Advertising Uganda, Uganda advertising industry, financial discipline in advertising agencies, building sustainable ad agencies, media investment management Uganda, Mike Daugherty MCL McCann Uganda, Adris Kamuli Maad Advertising, QG Saatchi & Saatchi Uganda, Warid Telecom advertising campaigns, ethics and integrity in media buying, agency leadership and culture Uganda, Maad Advertising success story, managing agency finances for growth, Uganda creative industry business lessons, CEO East Africa Magazine, East Africa Business News, Uganda Business News, Mad(Wo)Men of Uganda, East Africa creative industry

    An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

    Muhereza KyamuteteraExecutive ProfilesThe Big StoryOctober 19, 2025November 21, 2025

    Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular…

    Adris Kamuli, award-winning co-founder and Managing Director of Maad McCann, discusses his leadership journey, creative excellence, and role in shaping Uganda’s advertising industry through bold campaigns, mentorship, and global-standard branding strategies.

    Adris Kamuli: The MadMan Who Made Maad a Creative Powerhouse

    Muhereza KyamuteteraCEO PerspectivesThe Big StorySeptember 3, 2025September 10, 2025

    From creating culturally resonant work for top-tier clients such as MultiChoice (DStv, GOtv), Coca-Cola, UBL , Emirates, Uganda Baati, Ugachick, Pride Bank, Mastercard, Unicef, UNCD and flagship initiatives like the…

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