By Frank Muthusi What should we say? How should we say it? When should we say it? Which channels should we use to say it? These are more or less the questions that often form some of the successfully executed marketing campaigns across the world. After 8 years of working in the advertising industry, I have had the opportunity to be part of some of the most successful marketing and communication campaigns in Uganda that not only say what the client wants to say, but also appeal to the public at the same time. This year, 2020 has seen the…
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By Colin Asiimwe In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is everywhere and a part of our day to day activities as we interact with billboards, roadsters, listen to adverts on radio, watch them on TV, read them in newspapers, and via online channels, which cycle goes on and on. Faced with unprecedented times, businesses have had to rethink some of their marketing models to remain relevant and continue to appeal to existing customers or onboard new customers whose behaviors have…
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