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The Uganda Marketers Society has unveiled Charity Winnie Kamusiime – Asiimwe as the elected President who will equally preside over a newly inaguarated secretariat comprising other 9 directors. The new secretariat was unveiled at the Annual General Meeting (AGM) on May 4th at Hotel Africana following a competitive campaign period. Kamusiime – Asiimwe, a Chartered Marketer who has over 16 years in marketing across various sectors and one of the co-founders will lead for a tenure of upto two years until 2026 , and she succeeds David Balikuddembe, a Chartered Marketer who has been serving the society as the President…
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By Glenn Gillis, CEO, Sea Monster “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The famous saying by successful US merchant and forefather of marketing John Wanamaker may be over a century old, but it’s still one that marketers around the world regularly trot out. On the face of it, this sentiment might seem odd. In a data-led world, shouldn’t marketers, and chief marketing officers (CMOs) in particular, be able to accurately attribute leads and sales to specific channels? The trouble is, things are seldom that simple in advertising. A customer…
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By Nellie Mwandha Customers like a good giveaway or promotion from companies which they receive or consume in form of a product or service. Whereas December is filled with contest campaigns to reward customers, January has back-to-school offers always roaming. While this might seem expected, to companies, this is a valuable marketing technique and a time to emphasize their place in the market. But what is the essence of the customer rewards from the non-business objective? Is it necessary? The best-known way to express how valuable someone is to you is by gifting them. This is similar to companies and…
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