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    Lilly Ajarova

    Government, security agencies and local communities in Kanungu agree to Work Together to better protect wildlife in Queen Elizabeth National Park

    CEO ReporterThe Big StoryMarch 30, 2021March 30, 2021

    Government stakeholders, represented by the Ministry of Tourism, Wildlife and Antiquities (MTWA), Uganda Wildlife Authority (UWA), Uganda Tourism Board (UTB) and the Resident District Commissioner of Kanungu District, and local…

    Equator Monument Goes Green as Irish mark St Patrick’s Day in Uganda

    CEO ReporterCompany NewsMarch 18, 2021March 18, 2021

    The Embassy of Ireland in Uganda, in partnership with Uganda Tourism Board (UTB) yesterday illuminated the Equator Monument along Masaka road Green in celebration of Ireland’s national day, St Patrick’s…

    Renewed optimism as Uganda Tourism Board launches the 6th Pearl of Africa Tourism Expo

    CEO ReporterThe Big StoryMarch 11, 2021March 11, 2021

    Amidst optimism about reviving the tourism sector, the Uganda Tourism Board (UTB) today officially launched the 6th Pearl of Africa Tourism Expo (POATE 2021) the first-ever virtual tourism expo. POATE…

    Uganda Tourism Board taps reigning World 10,000m Champion Joshua Cheptegei to market Destination Uganda’s untold story to the world

    CEO ReporterCompany NewsFebruary 12, 2021February 12, 2021

    Ahead of expected recovery of the global tourism sector in late 2021 and beyond, Destination Uganda has kicked off a campaign to reposition herself as Africa’s most competitive destination for…

    Revamping Mountain Tourism: Uganda Tourism Board’s Ajarova leads fact-finding hiking expedition to Rwenzori Mountain top

    CEO ReporterLifestyleJanuary 1, 2021January 1, 2021

    In an effort to revamp mountain tourism in Uganda, UTB CEO, Lilly Ajarova, recently led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori’s highest…

    The Arrival of Uganda Airlines’ Airbus A330neo Aeroplane Presents a New World of Possibilities For Uganda’s Tourism Industry

    CEO ReporterThought LeadershipDecember 29, 2020December 29, 2020

    By Lilly Ajarova On my behalf and behalf of Uganda Tourism Board (UTB), I would like to congratulate the Government of Uganda under the leadership of President Yoweri Kaguta Museveni,…

    MTV Africa Music Awards Kampala 2021 to promote Uganda’s tourism

    CEO ReporterCompany NewsNovember 27, 2020November 27, 2020

    MTV Africa Music Awards (MAMA), the continental flagship award show is back. MAMA, which showcases the ultimate in African culture, music, and creativity, will be held in a re-imagined virtual…

    Uganda approved safe destination for tourists, awarded Safer Tourism Seal

    CEO ReporterCompany NewsSeptember 24, 2020September 24, 2020

    Uganda has been awarded the Safer Tourism Seal (STS), a positive sign for Uganda during this difficult time when the world is battling the Coronavirus Pandemic. The STS seal builds…

    Cancelled bookings, empty rooms and ballooning overheads: Uganda’s tourism sector counts COVID-19 costs- and it’s just the start

    Muhereza KyamuteteraThe Big StoryMarch 25, 2020March 26, 2020

    Although Uganda had as of March 15, 2020, not yet registered a single case of the deadly COVID-19 top five Kampala hotels had registered a loss of an estimated USD…

    POATE2020: UTB CEO urges Ugandan tourism players to adopt technology and research for growth

    Muhereza KyamuteteraCompany NewsTechnology & InnovationThe Big StoryFebruary 6, 2020February 17, 2020

    Digitalisation and the rise of digitally connected youthful travelers, coupled with a growing middle class in Asia and Africa are some of the major trends that are poised to disrupt…

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