Senior marketing guru Juliana Kaggwa has been appointed the new Chief Executive Officer of the Uganda Tourism Board, replacing Lilly Ajarova, who moved on to a new role as Senior Presidential Advisor on Tourism and Wildlife. Kaggwa has been the Group Marketing & Sales Director at SeedCo, an African Seed Company based in Zimbabwe. However, her notable career moments were registered at Uganda Breweries Limited (UBL) as Marketing & Innovations Director where she was responsible for ensuring the profitable and sustainable growth of the focus brands in the UBL portfolio. To her name are brand innovations like the famous Uganda…
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After six transformative years at the helm of the Uganda Tourism Board (UTB), Lilly Ajarova has penned a heartfelt farewell message, reflecting on her remarkable journey since taking office on…
Hardly two years after arriving in Uganda to take up her very first CEO role at Uganda’s largest telco, MTN Uganda, Sylvia Mulinge has emerged as Uganda’s most admired CEO, in the CEO East Africa Magazine’s inaugural 100 Leading & Most Admired CEOs In Uganda Survey. The 2-in-1 CEO East Africa Magazine’s Most Trusted and Respected Companies & The Most Admired CEOs in Uganda Survey 2024 is part of the magazine’s thought leadership agenda that seeks to create a body of knowledge on what exactly great companies and great leaders are made of, as well as recognise them. “This, we…
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The new ultra-modern Speke Resort Convention Centre (SRCC) has been rated as one of the major success drivers of the recently concluded and hugely outstanding 8th edition of the Pearl of Africa Tourism Expo (POATE) 2024. Expo organisers, participants and tourism industry experts who spoke to the CEO East Africa Magazine all said that the venue’s cutting-edge facilities, venue and location created a seamless and uninterrupted flow of activities which in turn created an excellent Expo visitors and exhibitors experience. Dr. Lilly Ajarova, the CEO of the Uganda Tourism Board (UTB), the organisers of the Expo lauded this edition…
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Uganda remains a safe and secure country to tour despite the fatal attack on two tourists and a local tour guide in Queen Elizabeth National Park by unknown individuals, the Uganda Tourism Board (UTB) has said. In a statement, UTB’s Chief Executive Officer,Lilly Ajarova, said the October 16 incident does not reflect the overall safety standards of Uganda’s tourism destination sites and was an isolated incident. She assured that law enforcement agencies are investigating the incident thoroughly to bring the perpetrators to justice. “Tourism remains a vital pillar of Uganda’s economy, and we are fully committed to maintain and improve…
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Uganda Tourism Board (UTB), in partnership with the Uganda High Commission in Kigali, will showcase Uganda’s tourism potential during the 26th Commonwealth Heads of Government Meeting (CHOGM) 2022 in Kigali, Rwanda under the theme ‘’Delivering A Common Future: Connecting, Innovation, and Transforming.’’ Ahead of the official opening ceremony, last evening, the Uganda High CommissionKigali and UTB hosted a Uganda Night at the Chancery in Kacyiru and unveiled the new Pearl of Africa Destination brand to over half a million potential travellers in the city of a thousand hills. Uganda’s tourism private sector will also participate in networking opportunities during the…
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Uganda Tourism Board (UTB) on Friday officially handed over three international tourism film awards to Tom Butime, the Minister of Tourism, Wildlife and Antiquities during a colourful ceremony held at the Sheraton Hotel, Kampala. The Minister was accompanied by Basil Ajer, Director of Tourism and other senior officials from the Ministry of Tourism. The Awards were handed over by the UTB Board Chairman Daudi Migereko, in the presence of the UTB Board members, the CEO Lilly Ajarova who received the same in South Africa, UTB Management and the Media. The three international tourism film awards were earlier this month received…
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Uganda will join the global meetings industry at the IMEX Frankfurt 2022 in Germany to showcase its potential to the rest of the world. The event will run from May 31 to June 2, 2022. IMEX is the largest trade show in Europe for the meetings and events industry, bringing together global event planners and buyers with significant buying power. It will take place at Messe Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt. In a statement, Uganda Tourism Board (UTB) says: “The business events sector has faced enormous challenges in the past two years as a result of the global pandemic. IMEX Frankfurt…
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By Lilly Ajarova Numbers do not lie. That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest, precious and most beautiful attractions and other tourism resources is a fact. More importantly, these resources are spread over an even smaller geographical area, which guarantees visitors, a higher value for money because tourists experience more variety and diversity on any one itinerary/safari than anywhere else on the continent. From some of the highest mountains on the African continent, with the largest snow-cap on the equator; to Africa’s largest lake…
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Uganda has been crowned this year’s Grand Prix and two times Gold award winner by the International Tourism Film Festival Africa for its film Explore Uganda – The Pearl of Africa. The film, premiered by Uganda Tourism Board (UTB) is an invitation to the world to rediscover the beauty of the Pearl of Africa, Uganda which is the highlights reel of all that is rare, precious and beautiful in Africa for an adventure of a lifetime. At a prestigious Awards Ceremony held at the Cape Town City Hall on Friday evening, UTB received the Gold Award for Tourist Destination Country-in…
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