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    Lilly Ajarova

    Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

    Brian EmorutHospitality & TourismNews & AnalysisFebruary 24, 2026February 24, 2026

    When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new…

    Marketing Guru Juliana Kagwa Appointed New CEO of Uganda Tourism Board

    Paul MurungiHospitality & TourismNews & AnalysisThe Big StoryThe Executive TravelerMay 21, 2025May 21, 2025

    Senior marketing guru Juliana Kaggwa has been appointed the new Chief Executive Officer of the Uganda Tourism Board, replacing Lilly Ajarova, who moved on to a new role as Senior…

    It’s Been an Honour of a Lifetime to Serve Uganda—UTB’s Lilly Ajarova Pens Farewell Message

    Brian EmorutHospitality & TourismNews & AnalysisMarch 12, 2025March 12, 2025

    After six transformative years at the helm of the Uganda Tourism Board (UTB), Lilly Ajarova has penned a heartfelt farewell message, reflecting on her remarkable journey since taking office on…

    Uganda’s 100 Leading and Most Admired CEOs 2024

    Muhereza Kyamutetera100 Leading & Admired CEOsC-Suite LeadershipLists & RankingsThe Big StoryDecember 19, 2024January 10, 2026

    Hardly two years after arriving in Uganda to take up her very first CEO role at Uganda’s largest telco, MTN Uganda, Sylvia Mulinge has emerged as Uganda’s most admired CEO,…

    How the ultra-modern Speke Resort Convention Centre added its Midas touch to POATE 2024, Uganda’s flagship tourism Expo 

    Muhereza KyamuteteraBusiness & MarketsThe Big StoryThe Executive TravelerMay 29, 2024May 29, 2024

    The new ultra-modern Speke Resort Convention Centre (SRCC) has been rated as one of the major success drivers of the recently concluded and hugely outstanding 8th edition of the Pearl…

    Uganda Tourism Board assures tourists on safety

    CEO ReporterHospitality & TourismOctober 20, 2023October 20, 2023

    Uganda remains a safe and secure country to tour despite the fatal attack on two tourists and a local tour guide in Queen Elizabeth National Park by unknown individuals, the…

    UTB unveils The Explore Uganda Brand at CHOGM 2022 in Kigali

    CEO ReporterNews & AnalysisJune 21, 2022June 21, 2022

    Uganda Tourism Board (UTB), in partnership with the Uganda High Commission in Kigali, will showcase Uganda’s tourism potential during the 26th Commonwealth Heads of Government Meeting (CHOGM) 2022 in Kigali,…

    UTB hands over International Tourism Film awards to Tourism Minister

    CEO ReporterNews & AnalysisMay 30, 2022May 30, 2022

    Uganda Tourism Board (UTB) on Friday officially handed over three international tourism film awards to Tom Butime, the Minister of Tourism, Wildlife and Antiquities during a colourful ceremony held at…

    Uganda to Showcase Tourism Potential at IMEX Frankfurt 2022 in Germany

    CEO ReporterNews & AnalysisMay 27, 2022May 27, 2022

    Uganda will join the global meetings industry at the IMEX Frankfurt 2022 in Germany to showcase its potential to the rest of the world. The event will run from May 31…

    This is why Destination Uganda’s triple win at the 4th International Tourism Film Festival Africa is important

    CEO ReporterNews & AnalysisThought LeadershipMay 19, 2022May 19, 2022

    By Lilly Ajarova Numbers do not lie. That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest,…

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