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East African Breweries Limited (EABL), one of East Africa’s most influential consumer goods companies, is entering a new era. This comes after its majority shareholder, Diageo, agreed to sell its entire 65% stake to Japan’s Asahi Group Holdings. The transaction was disclosed through a statutory public announcement and an accompanying EABL press release. It is among the region’s most significant cross-border investments in the beverages sector. This deal will see a major Japanese brewer take control of a leading African alcohol business. Who is buying and who is selling The seller is Diageo, the global beverages group behind brands such…
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Leadership is about vision, influence, and the courage to uplift others. And on Friday night, Johnnie Walker’s She Walks programme brought together some of Uganda’s most inspiring women leaders to…
In an extraordinary act of shareholder resolve, a majority of the minority investors in Uganda Breweries Limited (UBL) stood their ground against a high-stakes buyout offer from East African Breweries Limited (EABL), rejecting what was marketed as a generous cash-out opportunity. Now, through extensive research and access to regulatory filings, CEO East Africa Magazine can reveal the names behind the two sides of this gripping corporate showdown – those who sold, and those who refused. The high-stakes offer In September 2024, EABL – already holding a 98.19% stake in UBL – launched a final push to acquire the remaining 1.81%…
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When the Johnnie Walker Blue Club was first launched in 2015, it was envisioned as an exclusive enclave for Uganda’s most accomplished, a refined space where luxury met legacy, and…
Uganda Breweries Limited (UBL) has named Catherine Twesigye as the new Head of Premium Spirits, marking a strategic move to bolster leadership in Uganda’s rapidly expanding premium and reserve spirits…
Johnnie Walker Uganda has launched its 2024 Gifting Campaign, “The Gift of Big Flavor,” with an exclusive opening of its first-ever Gifting Studio at Village Mall in Bugolobi. The studio, designed to elevate the festive experience, offers customers a unique, premium space where they can personalize gifts from the Johnnie Walker catalogue and craft memorable, meaningful presents for loved ones. The launch event, held on November 2nd, brought together media and key personalities, all keen to experience Johnnie Walker’s fresh approach to holiday gifting. Uganda Breweries Limited’s (UBL) Marketing Director, Catherine Ndungu, highlighted the studio’s purpose: “This Gifting Studio is…
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On Saturday, September 14, Uganda Breweries Ltd (UBL) hosted several industry captains and business moguls as they relaunched the highly anticipated Johnnie Walker Blue Club. The landmark event, held at the picturesque Pineapple Bay Island, a premier venue known for its exclusivity and prestige, marked a significant moment in Uganda’s business landscape. The exclusive Club is a premier networking platform designed to foster meaningful connections and unlock new opportunities for its members. A reserve for individuals who epitomise excellence and distinction, the club offers meticulously curated events that seamlessly merge business discourse with refined luxury. The re-launch on Saturday was…
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From the moment Dayne Jr. Moore unleashed a dazzling seven-under 64 on day one of the Proffesionals Open, it was clear he was the man to beat. Fast forward to Saturday, and the South Africa-based Zambian coolly carefully navigated the course to claim the 2024 Johnnie Walker Uganda Professional Open title, securing a two-stroke win over Rwanda’s ever-impressive Celestin Nsanzuwera. Moore’s dominant performance began early, but his only under-par round came on Thursday. For the next three days, he recorded two-over and one-over twice, but still clinched victory with three under par. Nsanzuwera mounted a fierce final-day challenge with a…
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Johnnie Walker Uganda has launched a new groundbreaking mentorship program dubbed; She Walks. Crafted exclusively for women, this campaign aims to amplify stories of resilience, purpose, and progress, inspiring women to navigate their paths with confidence in a world still evolving toward inclusivity. She Walks, is a mentorship program created exclusively for women by Johnnie Walker Uganda. The program is set to bring together different women in an interactive, fun and immersive Johnnie Walker experience focused on sharing ideas and mentorships. Sessions will include topics on Women & Entrepreneurship, Women in Technology, Women in Leadership, Women in Politics, Women in…
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On Friday, 9 December 2022, celebrated businessman Amos Nzeyi hosted peers and industry captains to an exclusive Johnnie Walker Blue Club event held at his new residence in Kigo, on the outskirts of Kampala. The guest list ranged from the diplomatic corps to industry captains, top businessmen and women, and golfers. Nzeyi, an avid collector of fine whisky, had his guests taken on a journey through the world of Scotch by the Johnnie Walker Reserve Brand Ambassador Agaba Tumusiime, Johnnie Walker Brand Manager Christine Kyokunda, and Scotch Brand Ambassador Marcus Kwikiriza. Set in a sublime atmosphere, a range of Johnnie…
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