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East African Breweries Limited (EABL), one of East Africa’s most influential consumer goods companies, is entering a new era. This comes after its majority shareholder, Diageo, agreed to sell its entire 65% stake to Japan’s Asahi Group Holdings. The transaction was disclosed through a statutory public announcement and an accompanying EABL press release. It is among the region’s most significant cross-border investments in the beverages sector. This deal will see a major Japanese brewer take control of a leading African alcohol business. Who is buying and who is selling The seller is Diageo, the global beverages group behind brands such…
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Global spirits giant Diageo has agreed to sell its majority stake in East African Breweries Limited (EABL) to Japan’s Asahi Group Holdings, marking a significant shift in the ownership of East Africa’s largest beer producer. Under the deal, Diageo will sell its 65% shareholding in EABL, along with its interests in the Kenyan spirits business, United Distillers and Vintners Kenya (UDVK), to Asahi. The transaction is expected to generate net proceeds of approximately $2.3 billion for Diageo after tax and transaction costs, valuing EABL at an implied enterprise value of $4.8 billion. Diageo said the disposal aligns with its strategy…
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It takes the tiniest of ideas to flicker outstanding workmanship in the creative industry. However, the ideas and the people behind the vibrant theories need guidance and nurturing,” – reads a statement by the Innovation Village, a space created for creatives in Gulu City to flourish. This statement precisely describes the work that Guinness is doing to not only foster innovation but to also emphasise collaboration whilst shining a light on Uganda’s most passionate creatives. This comes on a backdrop of an industry that has for so long struggled to gain recognition in society and with little or no knowledge…
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The Irish community all over the world is celebrated St Patrick’s Day on Friday, March 17. Held in commemoration of Ireland’s patron saint and the arrival of Christianity in the country, the day has since morphed into a celebration of Irish heritage and culture. The festivities are usually characterised by elaborate parades of people donned in green, with shamrocks and sipping Guinness, the country’s indigenous stout that is one of their most recognisable exports across the world. In Uganda, the festivities kicked off on Sunday with the Uganda Gaelic Athletic Association family day at Kyadondo Rugby Grounds. This…
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Last week was one for the books, as corporates, professionals and marketing practitioners gathered for the second edition of the Uganda Marketing Excellence Awards (UMEAs) at the Kampala Serena Hotel. The black-tie event saw several organisations and individuals in the marketing profession receive awards for their excellent marketing ideas, campaigns and outstanding execution. Uganda Breweries Limited brands Guinness and Johnnie Walker emerged top winners of the evening for their disruptive campaigns. Guinness emerged overall winner, as their Black Shines Brightest campaign was named the Marketing Campaign of the year, while The Walkers campaign by Johnnie Walker, won the Best Use…
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Following organic sales growth of the Guinness trademark of 32% across the African continent for the year ending June 30, 2021, Guinness has launched a new campaign in Uganda and across key markets in Africa dubbed ‘Black Shines Brightest’. The campaign is a Pan African movement celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets. Energetic and empowering, the campaign…
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