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    Guinness

    EABL’s East African footprint: A portfolio spanning Tusker and Guinness in Kenya, Nile and Bell in Uganda, and Serengeti and Konyagi in Tanzania, now offering Asahi immediate scale in a high-growth region, deep route-to-market access, and a platform to expand premium and global brands across East Africa.

    Everything You Need to Know About Diageo’s Sale of its 65% Stake in EABL to Japan’s Asahi Group

    CEO East Africa MagazineThe Big StoryDecember 18, 2025December 18, 2025

    East African Breweries Limited (EABL), one of East Africa’s most influential consumer goods companies, is entering a new era. This comes after its majority shareholder, Diageo, agreed to sell its…

    Uganda Breweries Limited is included among the assets being sold as part of Diageo’s agreement to divest its majority stake in East African Breweries, transferring control of the regional brewing franchise to Japan’s Asahi Group Holdings.

    Diageo to Exit East African Breweries as Asahi Takes Control

    CEO East Africa MagazineThe Big StoryDecember 17, 2025December 17, 2025

    Global spirits giant Diageo has agreed to sell its majority stake in East African Breweries Limited (EABL) to Japan’s Asahi Group Holdings, marking a significant shift in the ownership of…

    Guinness Bright House: Shining a bright light on Uganda’s creative economy

    The CEO Magazine TeamBusiness & MarketsCompany NewsNews & AnalysisMay 10, 2023May 10, 2023

    It takes the tiniest of ideas to flicker outstanding workmanship in the creative industry. However, the ideas and the people behind the vibrant theories need guidance and nurturing,” – reads…

    Guinness Toasts To St Patrick With Irish Society In Uganda

    Muhereza KyamuteteraCompany NewsMarch 18, 2023March 18, 2023

    The Irish community all over the world is celebrated St Patrick’s Day on Friday, March 17. Held in commemoration of Ireland’s patron saint and the arrival of Christianity in the…

    Guinness, Johnnie Walker take top honours at the Uganda Marketing Excellence Awards

    CEO ReporterCompany NewsNews & AnalysisDecember 8, 2022December 8, 2022

    Last week was one for the books, as corporates, professionals and marketing practitioners gathered for the second edition of the Uganda Marketing Excellence Awards (UMEAs) at the Kampala Serena Hotel….

    BLACK SHINES BRIGHTEST: Guinness Launches Pan African Campaign in Uganda

    CEO ReporterCompany NewsNews & AnalysisAugust 14, 2021August 14, 2021

    Following organic sales growth of the Guinness trademark of 32% across the African continent for the year ending June 30, 2021, Guinness has launched a new campaign in Uganda and…

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    CEO East Africa
     
    Thought Leadership
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      • East Africa
      • Investigations & Special Reports
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    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
      • Billionaires
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      • CEO Of The Week
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      • Product of the Week
    • Lifestyle
      • The Executive Traveler
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