Skip to content
March 15, 2026
  • Menu
  • Search
  • Follow us:
  • Facebook
  • Twitter
  • YouTube
  • Snapchat
  • More
CEO East Africa
 
Thought Leadership
  • Business & Markets
    • The Big Story
    • Company News
    • Banking & Financial Services
    • News & Analysis
    • Technology & Innovation
    • Energy, Oil & Gas
    • East Africa
    • Investigations & Special Reports
    • Economy & Policy
    • Markets & Money
    • Global News
    • Hospitality & Tourism
    • Real Estate & Construction
    • Legal & Justice
    • Manufacturing & Industry
    • Media & Communication
    • News In Pictures
    • Politics & Goverment
    • Regulation & Compliance
    • Sponsored Content
    • Agriculture & Agro-industry
  • Leadership & Governance
    • CEO Perspectives
    • Executive Profiles
    • Women In Leadership
    • Entrepreneurship
    • Transitions & Succession
    • C-Suite Leadership
    • Boards & Governance
    • Thought Leadership
    • Ugandans Excelling Abroad
  • Lists & Rankings
    • 100 Leading & Admired CEOs
    • 100 Most Trusted & Respected Companies
    • 100 Women Fixing Uganda
    • Billionaires
    • 100 Women in Finance
    • 50 Leading CFOs
    • 50 Leading CHROs
    • CEO Of The Week
    • The CIO/CTO Power List
    • The Uganda 300 Index
    • Top 50 CMOs
    • Top Law Firms
    • Uganda’s 100 Oil & Gas Leaders 2024
    • Product of the Week
  • Lifestyle
    • The Executive Traveler
    • Destinations & Hotels
    • Automobiles & Mobility
    • Property & Living
    • Fashion, Design & Style
    • Music & Entertainment
    • Food, Wine & Fine Dining
    • Leisure, Culture & Experiences
    • Philanthropy & Personal Legacy
    • Wellness, Health & Longevity
  • More
    • Menu
    CEO East Africa
     
    Thought Leadership
    • Search

    George Wabweyo

    Pallasoism: Never quit until you have a hit

    CEO ReporterThought LeadershipJanuary 18, 2022January 18, 2022

    By George Wabweyo This piece is about Advertising and Marketing, but first let’s talk music; after all, they are pretty much one and the same. Like advertising, music relies on…

    Entertain and get indulged, bore and get ignored

    CEO ReporterThought LeadershipJanuary 13, 2022January 13, 2022

    By George Wabweyo Let’s get real about it; marketing campaigns today and their messaging, face stiff competition from their own audiences today. Consumers are not out there waiting for brands…

    • Facebook
    • Twitter
    • Youtube

    Latest Stories

    • Africa’s Fintech Leaders Convene in Kigali as I&M Bank Champions Trust, Innovation in Digital Finance
      by Brian Emorut
      March 15, 2026
    • Faith, Integrity and the African Marketplace: Can Ethical Entrepreneurs Survive the System? NFT Group’s Elizabeth Ntege’s Story
      by CEO East Africa Magazine
      March 15, 2026
    • Deal Makers: Meet Deloitte Advisors Behind Absa’s Acquisition of StanChart’s Wealth and Retail Business in Uganda
      by Paul Murungi
      March 15, 2026
    • A graphic representation of how MTN and Airtel's balance sheets look.
      MTN vs Airtel: Balance Sheet Strength Meets Earnings Momentum in the Race to Win the Telecom Market
      by Jeff Winters
      March 14, 2026
    • Pearl Bank Supports IUIU Students with Water Tanks and Food During Ramadan and Women’s Month
      by Paul Murungi
      March 14, 2026
    • Kenya’s financial markets remained stable as the shilling held firm, remittances rose, and equities gained, even as bond market activity slowed and global pressures from oil prices and geopolitics intensified.
      Kenya Shilling Holds Firm as Remittances Rise and Markets Show Mixed Signals – Central Bank Report
      by CEO East Africa Magazine
      March 14, 2026
    • After 29 Years in Court, Government Ordered to Pay UGX 512.9 Million in Kamuli Land Dispute
      by Paul Murungi
      March 13, 2026
    • Under Sylvia Mulinge’s leadership, MTN has strengthened its financial position, accelerated growth in data and fintech, and expanded network investment, positioning the telecom to capture Uganda’s fast-growing digital economy.
      Five Years of Ambition: MTN Caps Strategy Cycle With Strong Growth
      by Muhereza Kyamutetera
      March 13, 2026
    • Building Financial Resilience: How CFO Arnold Ainebyona Is Positioning SanlamAllianz Life for Growth and Capital Strength
      by Paul Murungi
      March 13, 2026
    • Saviour Chibiya, Regional Chief Executive, Absa Group, addresses staff during a town hall meeting with Absa Bank Uganda employees at the Kampala Sheraton Hotel this week. During his visit to Uganda, Chibiya emphasised Absa’s ambition to become the “bank of choice for economic development” across the markets where it operates.
      “We Want to Be the Bank of Choice for Economic Development”: Saviour Chibiya on Absa’s Strategic Bet on East Africa 
      by Muhereza Kyamutetera
      March 13, 2026

    © 2025CEO East Africa. For Inquiries Please Call +256772415939 All Rights Reserved.
    CEO East Africa
     
    Thought Leadership
    • Business & Markets
      • The Big Story
      • Company News
      • Banking & Financial Services
      • News & Analysis
      • Technology & Innovation
      • Energy, Oil & Gas
      • East Africa
      • Investigations & Special Reports
      • Economy & Policy
      • Markets & Money
      • Global News
      • Hospitality & Tourism
      • Real Estate & Construction
      • Legal & Justice
      • Manufacturing & Industry
      • Media & Communication
      • News In Pictures
      • Politics & Goverment
      • Regulation & Compliance
      • Sponsored Content
      • Agriculture & Agro-industry
    • Leadership & Governance
      • CEO Perspectives
      • Executive Profiles
      • Women In Leadership
      • Entrepreneurship
      • Transitions & Succession
      • C-Suite Leadership
      • Boards & Governance
      • Thought Leadership
      • Ugandans Excelling Abroad
    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
      • Billionaires
      • 100 Women in Finance
      • 50 Leading CFOs
      • 50 Leading CHROs
      • CEO Of The Week
      • The CIO/CTO Power List
      • The Uganda 300 Index
      • Top 50 CMOs
      • Top Law Firms
      • Uganda’s 100 Oil & Gas Leaders 2024
      • Product of the Week
    • Lifestyle
      • The Executive Traveler
      • Destinations & Hotels
      • Automobiles & Mobility
      • Property & Living
      • Fashion, Design & Style
      • Music & Entertainment
      • Food, Wine & Fine Dining
      • Leisure, Culture & Experiences
      • Philanthropy & Personal Legacy
      • Wellness, Health & Longevity
    error: Content is protected !!
    ×