Pallasoism: Never quit until you have a hit

By George Wabweyo This piece is about Advertising and Marketing, but first let’s talk music; after all, they are pretty much one and the same. Like advertising, music relies on strategy, good writing, outstanding multi-media production, brand image, media relations, strategic partnerships and of course, consistency. Back in the early 2000s when Musician Jose Chameleone was ruling the airwa