East Africa advertising Archives

Zeus The Agency’s Jeffrey Amani: The New Ad Agency Boss Eating the Big Agencies’ Bread

Muhereza KyamuteteraCEO Perspectives Executive Profiles The Big StoryNovember 26, 2025November 26, 2025

Candid and compelling, Amani unpacks the philosophy behind #TheZeusWay—a relentless commitment to speed, quality, and consistency—and reflects on what it takes to lead Gen Z creatives, earn client trust, and…

Adris Kamuli: The MadMan Who Made Maad a Creative Powerhouse

Muhereza KyamuteteraCEO Perspectives The Big StorySeptember 3, 2025September 10, 2025

From creating culturally resonant work for top-tier clients such as MultiChoice (DStv, GOtv), Coca-Cola, UBL , Emirates, Uganda Baati, Ugachick, Pride Bank, Mastercard, Unicef, UNCD and flagship initiatives like the…

EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry

Muhereza KyamuteteraThe Big Story Women In LeadershipJuly 18, 2025July 18, 2025

Describing herself as a “wartime General”, Ugandan-born Kaggwa brings to the role a deep rooting in agency operations and finance having spent over two decades within global agency networks like…