By Lilly Ajarova Numbers do not lie. That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest, precious and most beautiful attractions and other tourism resources is a fact. More importantly, these resources are spread over an even smaller geographical area, which guarantees visitors, a higher value for money because tourists experience more variety and diversity on any one itinerary/safari than anywhere else on the continent. From some of the highest mountains on the African continent, with the largest snow-cap on the equator; to Africa’s largest lake…
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As the world starts to recover from the effects of the COVID-19 pandemic and opening up borders and skies to global tourism, Uganda has refreshed its tourism destination brand promise, with the unveiling of a new brand identity that promises both domestic, regional and global tourists, an adventure of a lifetime. The brand identity—Explore Uganda, The Pearl of Africa, was unveiled on Friday, 21st January 2022, by President Yoweri Kaguta Museveni in Kampala, Uganda’s capital city. The president was assisted by Col. Rtd Tom Butime, Martin Bahinduka Mugarra and Doreen Katusiime, the Cabinet, State Minister and Permanent Secretary for Tourism,…
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