Coca-Cola Uganda Archives – CEO East Africa

Melkamu Abebe Ends His Tour on a High as He Leads Coca-Cola Beverages Uganda to Win the Group Africa CEO Award

Muhereza KyamuteteraCompany News The Big StoryMarch 3, 2025March 3, 2025

Melkamu Abebe, the outgoing General Manager of Coca-Cola Beverages Uganda (CCBU), has concluded his tenure on an extraordinarily high note, guiding the company to victory at the prestigious Group Africa CEO Award. Under his leadership, CCBU stood out among Coca-Cola Beverages Africa (CCBA) operations, triumphing over strong competition from Botswana, Ghana, and South Africa. The award, which recognises markets that demonstrate excellence across financial strength, leadership, customer execution, and operational efficiency, was presented at a special ceremony celebrating top-performing business units within Coca-Cola Beverages Africa (CCBA). Sunil Gupta, Chief Executive Officer of CCBA, commended Uganda’s achievement, stating: “This award is…

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Coca-Cola Unveils New Brand Platform and Philosophy In Uganda

CEO ReporterCompany News News & AnalysisNovember 30, 2021November 30, 2021

The Coca-Cola system in Uganda has unveiled the Real magic brand philosophy and platform that invites everyone to celebrate the real magic of humanity. The Real Magic platform includes a new design identity for the Coke Trademark which includes Coca-Cola and Coca-Cola Zero Sugar anchored by a fresh expression of the Coca-Cola logo. The Hug logo is inspired by its representation on Coca-Cola’s iconic packaging and lifts the curved Coca-Cola trademark on bottle and can labels to provide a visual signature that will embrace and frame moments of magic across Coca-Cola’s communications. According to Bryan Sun, Franchise Director Uganda, Ethiopia…

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