Chartered Institute of Marketing Archives

Letters to My Younger Self: Charity Winnie Kamusiime-Asiimwe—”Fix the Leak, Then Buy the Billboard”

Kisakye ImaniThe Big StoryDecember 16, 2025December 15, 2025

dfcu Bank’s Head of Marketing on discipline, boundaries, courageous ambition, and leading with service in Uganda’s high-pressure corporate world Charity Winnie Kamusiime-Asiimwe is a marketing leader whose career spans telecommunications, advertising, financial services, and industry-wide advocacy. She currently serves as Head of Marketing at dfcu Bank. Here, she leads brand strategy, marketing execution, customer engagement, and integrated communication across the institution’s retail and corporate segments. Alongside her executive role, she is an Associate Consultant at the Uganda Management Institute (UMI), teaching CIM modules and contributing to the development of Uganda’s next generation of marketing professionals. Before joining dfcu, Charity…

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Uganda Marketers Society and Chartered Institute of Marketing partner to enhance professional marketing standards

CEO ReporterCompany NewsFebruary 23, 2021February 24, 2021

Uganda Marketers Society (UMS) and the Chartered Institute of Marketing (CIM) have signed a MoU (Memorandum of Understanding) for a Strategic Partnership to enhance professional marketing standards and practices in Uganda. The partnership will see CIM appoint ambassadors and advisory representatives to the UMS organisation, to ensure that marketing professionals in Uganda benefit from: The adoption of CIM Professional Marketing Competencies to establish best practices.The opportunity to become chartered marketers by taking up CIM qualifications and CIM Continuous Professional Development (CPD) programmes.Joint networking activities and shared academic exchange to strengthen the professional marketing community and encourage career development. CIM ambassadors…

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