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By Cem Perdar In February and March 2021, I visited Nigeria and Kenya respectively for business purposes. Among the important things that caught my attention during these visits was the clear increase in the number of motorcycle couriers on the roads and the abundance of advertisements for e-commerce applications. Online trade in Africa has rapidly grown in recent years, and this trend is expected to continue. In my view, various factors contributed to the impressive growth of this business model. Population of Africa is the youngest in the world. So, there is potential for a massive digital audience. Also, Internet…
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By Cem Perdar Since the beginning of 2021, there has been an inflation crisis around the world. Important actors of world politics, especially Argentina, Iran, Romania, Lebanon, Russia, Ukraine and Turkey, were seriously affected by the economic earthquake that occurred due to the Covid-19 pandemic and found themselves in the fight against high inflation. The fact that the US dollar experienced serious fluctuation especially against the local exchange rate in these countries started to tire both the producer and the consumer financially. For example, in Turkey, due to the unstoppable increase of the US Dollar rate, coupled with serious inflation,…
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By Cem Perdar Manufactured products for centuries make their intercontinental journeys through sea transportation in world trade. Up to 90% of world’s merchandise are carried on the sea. In this case, it brings maritime transport to the fore more than air, land and railway. With its price advantage and easy intercontinental network, the importance of seaway container transportation in trade is as critical as production, raw material supply and packaging. Maritime transport is one of the most vital pillars of trade, especially for regions whose supply network is mostly dependent on imports, such as African countries. As of January 2021, exporters…
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By Cem Perdar There is an ancient saying in business, that you earn when you buy. This historical saying is a very important in today’s trade. As you know, competition in trade has increased tremendously, especially with the effect of digital transformation. At the end of the day, the sensitivity shown to price during purchases in such a crazy period will have a great financial return. In today’s article, we will focus on what should be considered when making a purchase, and under which conditions the commercial transaction will be more efficient. Making a price comparison : Let’s say you…
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By Cem Perdar With the impact of the Covid 19 pandemic around the globe, the digital transformation process has been accelerated. This means we can access information in a matter of seconds on our smartphones or other gadgets. With the increase in the speed of possibilities offered to us by technology, our patience threshold has also decreased. However, the habit of patiently waiting for the product and negotiating calmly in international trade may tend to change. Here, I give Ugandan business people some tips on how to set the digital transformation impact apart from traditional commerce. With the evolution of…
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By Cem Perdar Turkey is the target supplier for many Ugandans considering its production capacity, competitive prices and high quality products, and ease of transportation. Uganda-Turkey trade, which was especially active with Turkey’s African expansion in the early 2000s, has increased over time with daily flights of Turkish Airlines in recent years to nearly all of the African countries. Here are the steps a Ugandan should follow while doing business in Turkey. Procuring products from Turkey: First of all, the appropriate supplier should be identified and contacted via internet or through trade fairs. The situation I encounter frequently; Ugandans come…
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By Cem Perdar In my previous article, I talked about seller’s responsbilities in commercial transactions. In this article, I talk about the right product, which is the second leg of the tripod. The basis of trade is the product. A product is an important bridge connecting two commercial parties. These parties are the buyer and the seller. There are millions of large and small factories around the world. All of them have one purpose: to act as a long-lasting bridge between buyer and seller. Every buyer approaches the manufacturer to buy the right product, it is an important point for…
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By Cem Perdar Trade is a very important concept that has become the basis of life in the world for centuries. This important concept, which we call trade, generally passes between two parties; buyer and seller. Day by day, commercial perspectives have become the star part of the approach which is called capitalism, which has completely changed today’s world. The importance of money came to the fore with the industrial revolution movement that emerged especially in Europe and started to spread all over the world in the early 1900s. From this period, commercial relations ceased to be a daily part…
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By Cem Perdar To run a successful business in Africa, it is obligatory to undersand the market and its needs. With the right product and a suitable marketing strategy, long-lasting business markets can be established in the medium term. In addition to the quality of the selected product, its permanent supply and market entry price are also important factors in whether the product will gain a sustainable place in the market or not. Determining the correct product Just like with the rest of the world, Africans have long-standing habits about their product preferences. The product to be offered must both…
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