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Edna Torana, Scanad Uganda’s new Country Lead, did not come to the top of Uganda’s advertising industry by being parachuted into power. She came up the hard way — through client meetings that ran late, briefs that changed mid-stream, and campaigns that only succeed when both the numbers and the narrative work. She entered advertising the way many great agency leaders do: close to the work and close to the client. Over the last 15 years, she has built her reputation across some of the most demanding sectors in the economy — finance, telecoms, FMCG, health and social marketing, insurance,…
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Uganda’s advertising landscape is undergoing a quiet but meaningful shift—and one of the boldest signals of that transformation is TROI Media, a new-age agency that has quickly proven its ability to punch above its weight. Led by industry insider turned entrepreneur Joshua Kamugabirwe, TROI Media may be relatively new on the scene, but it has already secured big-name clients like Equity Bank, Carrefour, Shell, and Chipper Cash. The agency’s success stems not only from its creative execution but also from a relentless focus on performance-driven marketing and what it calls “Total Return on Investment.” While legacy firms and multinational networks…
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We sat down with Vikas Mehta, Regional CEO of Ogilvy Africa, which covers Sub-Saharan Africa and includes Scanad Uganda, to share his perspective on the sector and the trends redefining how brands communicate with consumers. There’s a perception in the market that larger agencies lack agility and become disconnected from local realities. What are your thoughts on this sentiment? Attaining a large scale is the reality of a few and an ambition of several agencies in our region. Becoming big is a milestone in an organisation’s journey, not their business model. For example, if you’re a car company and you…
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