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If your favourite beer is Nile Special or Club Pilsner or even Bell Lager, that sleek label on the bottle that you often like to tinker with is made by Graphic Systems Uganda Limited. Even if you are teetotaler who does not indulge in alcohol but at least takes bottled water that sticker on that Rwenzori mineral water bottle that you often flaunt is designed and made by Graphic Systems Uganda. Therefore it would not be inaccurate to describe Graphic Systems as the behemoth of designing, branding and printing in Uganda and probably at the regional level. It employs over…
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Tell us about Nada Andersen. What’s your background and how did you come to join advertising, and in Uganda? I came to Uganda as a young student of the Academy of Fine Art. My boyfriend at the time used to work here in Yugoslav Embassy and we moved to Uganda to start a business. I was looking for adventure and a different life from what I had in Serbia. This was in 1993 when former Yugoslavia was in turmoil, and any place was better than remaining there. It’s exactly thirty years this month that I made Uganda my home. I…
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By Frank Muthusi What should we say? How should we say it? When should we say it? Which channels should we use to say it? These are more or less the questions that often form some of the successfully executed marketing campaigns across the world. After 8 years of working in the advertising industry, I have had the opportunity to be part of some of the most successful marketing and communication campaigns in Uganda that not only say what the client wants to say, but also appeal to the public at the same time. This year, 2020 has seen the…
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The global advertising industry just like many non-medical industries and sectors is reeling from the painful negative effects of COVID-19 and the situation is not any different for Uganda’s. For many players in local advertising industry, 2020 is going to be a defining moment; separating boys from men. While the boys struggle to swim across this very tough year, the men will go on to wither the storm and swim through the tide to live to see another year. As some players prepare to fold and others record a significant loss in clientele, one player that is likely to…
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By The CEO Magazine team • Growth slows down from 44% in 2011 to 10% in 2012 • Half year figures show a 3% negative growth between HY 2012 and HY 2013 The advertising industry has been one of the fastest growing sectors in the economy, often growing several points above the national growth rates. But now for the first time in a long time, the industry has shown negative growth, triggering off fears that the traditional advertising as we know it is beginning to change, especially as the digital/online revolution begins to shake down traditional media. According to figures…
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