Uganda Breweries Ltd (UBL) brands Smirnoff and Johnnie Walker won big, across the 12 categories at the third annual Uganda Marketing Excellence Awards (UMEAS) 2023 organised by the Evolve Group Africa. The UMEAS recognise the exceptional work of marketers, as they cover every facet of marketing profession including sustainability, communications, branding, advertising, digital and public relations. John Paul Okwi, the jury president, said this year’s winners were chosen based on alignment to strategy (set objectives and budget spent), execution(creativity and problem solving abilities), as well as return on investment (business impact) Investment.“Marketing is where creativity meets strategy and tonight, we…
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