Banking & Financial ServicesThe Big Story

Robinah Siima, FINCA Uganda CFO: Quiet Discipline and the Evolution of Finance to Strategic, Human Impact Ever wondered what drives FINCA Uganda’s rising CFO star? Robinah Siima opens up about discipline, empathy and building a purposeful career in finance.

Robinah Siima, CFO- FINCA Uganda

FINCA Uganda CFO Robinah Siima won the Young CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda.  Siima carries the kind of presence that makes you lean in. As a CFO, she brings a descriptive blend of discipline and modern financial thinking. In this wide-ranging conversation with Paul Murungi, Siima reflects on what it takes to achieve remarkable success early in a career.  She shares the personal philosophy of consistency that shaped her into a strategic leader and explains why empathy and clarity are now non-negotiable qualities for…

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About the Author

Paul Murungi is a Ugandan Business Journalist with extensive financial journalism training from institutions in South Africa, London (UK), Ghana, Tanzania, and Uganda. His coverage focuses on groundbreaking stories across the East African region with a focus on ICT, Energy, Oil and Gas, Mining, Companies, Capital and Financial markets, and the General Economy.

His body of work has contributed to policy change in private and public companies.

Paul has so far won five continental awards at the Sanlam Group Awards for Excellence in Financial Journalism in Johannesburg, South Africa, and several Uganda national journalism awards for his articles on business and technology at the ACME Awards.

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