Revamping Mountain Tourism: Uganda Tourism Board’s Ajarova leads fact-finding hiking expedition to Rwenzori Mountain top
UTB CEO Lilly Ajarova at the Margherita Peak, the highest point on Mt. Rwenzori and in Uganda
In an effort to revamp mountain tourism in Uganda, UTB CEO, Lilly Ajarova, recently led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori's highest point measuring 5,109 metres (16,762 ft)) tall.
The hike is part of the Take on the Pearl Campaign, a UTB-led campaign to promote domestic tourism in Uganda. This leg of the campaign was completed in partnership wi