PUTTING MONEY WHERE THE CUSTOMERS’ MOUTHS AND EARS ARE: How Airtel Uganda’s V.G Somasekhar is wrestling back Airtel’s leadership position; one mast and one SIM card at a time

First of all, let us start with a review of 2019. How would you summarise it in terms of the industry and for Airtel Uganda in particular? I think 2019 has been a year of investment? In 2019, Airtel invested ahead of the curve with an outlook on the future but also to consolidate and stabilize our position in the market. We have a huge aspiration and ambition for Uganda and that is why, at the beginning of 2019, we invested in 100 percent 4G capability at all our sites. Uganda was among the first countries where Airtel made such…