OPINION⎮ The warmth and friendliness of Ugandan people⏤ an untapped tourism asset, and the role of tourism in creating holistic peace Speaking at a recent Ministry of Tourism, Wildlife and Antiquities-organised panel discussion on tourism and peace, H.E Mr Jan Sadek, the Ambassador of the European Union to the Republic of Uganda reiterated that one of the most untapped tourism assets in Uganda was its people⏤ their character, hospitality, demeanour, kindness, welcoming attitude and engagement person-to-person. "It is an asset that has not been gazetted, but I tell you, broadly appreciated by all who visit Uganda," he said.

H.E. Jan Sadek (back row, 3rd left) together with other major tourism sector stakeholders. Front row, left-right: Mrs Yogi Biriggwa, President Uganda Tourism Association; Doreen Katusiime, PS, MTWA; Rtd. Col. Tom Butime, Minister, MTWA; Anne Nkutu, Governor of Rotary District 9213; Sarah Kagingo, Vice Chairman, PSFU and Jimmy Mugisa, Director Finance & Administration at Uganda Wildlife Authority (UWA). Back row, left -right: Ian King, Deputy Resident Representative, UNDP; Brig. Gen. Kulayigye, UPDF Spokesperson; H.E. Jan Sadek, the EU Ambassador in Uganda; Amos Wekesa, Chief Executive, Great Lakes Safari and Lilly Ajarova, the Uganda Tourism Board (UTB) CEO.