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TodayMonday, May 04, 2026

Explore Uganda

An open-air pool retreat where wide views and layered greenery create a calm, unhurried atmosphere.

On the Edge of a Ugandan Crater: Nyanja View Resort, Fort Portal’s Soulful New Escape Suspended Between Hills, Water and Sky

Morning arrives quietly at Lake Mwamba. Mist lifts slowly from the water, birds stitch sound into the stillness, and the surrounding hills hold the silence like a secret. Here, time does not
March 3, 2026
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A Photo collage featuring Juliana Kagwa, CEO for UTB, Francis Nyende, Marketing Manager at UTB, and Lilly Ajarova, former CEO at Uganda Tourism Board. Explore Uganda – The Pearl of Africa brand promise was launched in 2022. Four years down the road, it struggles to carve a niche in the market.

Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new chapter for
February 24, 2026
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Nestled by Lake Nyabikere near Fort Portal, Tabebuia Spa & Safari Resort blends eco-friendly architecture with Uganda's lush landscapes, offering luxury, wellness, and adventure at the heart of the Pearl of Africa’s natural and cultural beauty.

EXPLORE UGANDA AND UNWIND IN PARADISE: Inside Tabebuia Spa & Safari Resort

If you’re looking for a destination to add to your travel bucket list this year, consider the Tabebuia Spa & Safari Resort. Nestled in the lush heart of Uganda, this eco-friendly retreat
April 5, 2025
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As Uganda positions itself as a top-tier destination for high-spending tourists, Paradise Island Resort stands as a shining example of innovative hospitality.

LUXURY MEETS NATURE: Billionaire Sudhir Ruparelia’s 24-acre Lake Victoria Paradise Island Resort  to open this year 

The long-awaited opening of Paradise Island Resort promises to redefine luxury and nature-inspired getaways. Nestled on a pristine 19-acre island in the heart of Lake Victoria, this extraordinary retreat is just a
January 9, 2025
A collage showing some of the crater lakes in Rubirizi, Kasese, Bunyangabu and Kabarole Districts in Western Uganda, many of which are rarely heard of. All of these, with the right private and public sector capital, can be transformed into various tourism assets to supplement this tourism resource-rich area. However, due to the uncompetitiveness of destination Uganda, there is limited investment being directed to tourism. According to statistics from Uganda's Investment Authority (UIA), the sector accounted for only 3.5% of all (domestic and foreign) licensed projects between FY2015/26 and FY2019/20) and 4.5% of all licensed investments by Ugandans. In terms of planned jobs from the licensed projects, the sector accounted for only 2.3%. The limited FDI is further exhibited in the low presence of international branded hotel operators. While some homegrown brands have emerged to fill the void, there is need to attract more FDI into the sector to both better the tourist experience as well as market the destination globally.

PARADOX OF PLENTY: Uganda’s Tourism Mathematics Does Not Add Up

This festive season, I had time to reflect deeply on how insanely gifted Uganda, the Pearl of Africa, is by nature and how we, as a country, have failed to maximise this
December 28, 2024
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