Senior marketing guru Juliana Kaggwa has been appointed the new Chief Executive Officer of the Uganda Tourism Board, replacing Lilly Ajarova, who moved on to a new role as Senior Presidential Advisor on Tourism and Wildlife.
Kaggwa has been the Group Marketing & Sales Director at SeedCo, an African Seed Company based in Zimbabwe.
However, her notable career moments were registered at Uganda Breweries Limited (UBL) as Marketing & Innovations Director where she was responsible for ensuring the profitable and sustainable growth of the focus brands in the UBL portfolio.
To her name are brand innovations like the famous Uganda Waragi and Bond 7 flavours and new formats like the 330ml Bell lager.
She has a wealth of 22 years in experience having held various leadership roles in Fast Moving Consumer Goods (FMCG) companies, ranging from marketing, strategy, commercial and innovation.
Energy Ministry Orders UEDCL Board to Investigate Top Management Over Performance GapsShe describes herself on the X social platform as passionate about innovation, brand growth and community development.
Kaggwa started her career at Diageo as a Graduate management trainee and worked in various marketing roles in Uganda and Kenya, including a brief stint as Country Manager for Heineken.
Kaggwa holds a Bachelor of Science degree in Food Science and Technology from Makerere University, and a Master of Business Administration from Heriot-Watt, Edinburgh Business School.
