Marketers to share insights, crown the year at Annual Marketers Fireplace

The Uganda Marketers Society has launched the Annual Marketers Fireplace, the Society’s biggest event of the year that brings together Marketing professionals to learn, share insights, and crown the year.

The full-day event creates a platform for the Marketing ecosystem to workshop and discuss topical issues that defined the year and those envisaged to be game changers in the next year. 

The Fireplace offers networking opportunities and learning experiences to the participants and key stakeholders in the marketing profession. This year, the Uganda Marketers Society has put together a stellar lineup of speakers, including PR Smith, a TEDx Speaker, Digital Marketing Author, and Creator of the SOSTAC® framework, Dr. Dave Chaffey, and subject matter experts on the theme “Driving growth through digital transformation.”

This year’s Fireplace will take place on Friday, December 2, at Protea Hotel By Marriot Skyz Naguru. 

At the event, David Balikuddembe, the UMS President, said, “UMS is committed to the professional skills development and promotion of marking standards and practices in Uganda. We recognize the importance of career development. That is why, through this Marketers Fireplace, we hope to equip marketers with the latest market trends to prepare them to excel and take up marketing leadership roles.”

Doreen Nyiramugisha, the UMS General Secretary, added, “This opportunity is for us to shape the narrative surrounding this industry as marketing practitioners. The face of the African consumer is rapidly changing with increased digitization, and marketers must step ahead of this transformation by continuously pursuing learning opportunities. This is where UMS comes in.”

While speaking at the launch, PRAU President Stephen Mwanga noted that such initiatives aimed at supporting practitioners are timely, and all sectors are now looking at having well-developed marketing and communications departments. Through its collaboration with UMS, PRAU will continue to be part of similar initiatives”.

Caroline Ampaire from Uganda Breweries Limited noted that as an industry leader that has shaped the marketing world, she is honored to partner with UMS as they continue to nurture and build a community of reputable marketers in Uganda. 

“Vision Group is happy to partner with UMS, and we pledge support to ensure all practitioners are aware and participate in this event,” said Rogers Anguzu.

The launch ceremony was attended by members and representatives from the Public Relations Association of Uganda (PRAU) and the Uganda Advertisers Association (UAA), whose members were invited to participate in this year’s Fireplace.  This follows the Secretariat’s return from the Inaugural Africa Marketing Confederation Conference at the Elephant Hills Hotel, Victoria Falls, Zimbabwe. The UMS was handed a membership certificate as the 10th member of the Africa Marketing Confederation. The event brings the best collection of marketing leaders from top companies and African marketing bodies to share best practices for building the next generation of marketing