MadMan on a Mission: TROI Media’s Joshua Kamugabirwe’s Vision for a More Agile, Accountable, and African Advertising Future How TROI Media’s Joshua Kamugabirwe Seek to Redefine Uganda’s Advertising Industry Through Agility, Accountability, and a Bold ROI-Driven Vision

Uganda’s advertising landscape is undergoing a quiet but meaningful shift—and one of the boldest signals of that transformation is TROI Media, a new-age agency that has quickly proven its ability to punch above its weight. Led by industry insider turned entrepreneur Joshua Kamugabirwe, TROI Media may be relatively new on the scene, but it has already secured big-name clients like Equity Bank, Carrefour, Shell, and Chipper Cash. The agency’s success stems not only from its creative execution but also from a relentless focus on performance-driven marketing and what it calls “Total Return on Investment.” While legacy firms and multinational networks…