Seasoned Advertising guru and Managing Director, Maad-McCann Uganda is the new Chairperson for the Uganda Advertising Association (UAA).
Mpora, who was nominated and elected unopposed during the association’s Annual General Meeting on 24th May 2019, replaces The Firm Ltd’s Muhereza Kyamutetera.
She brings on board 17 years of experience in the Advertising Industry having started off as a Junior Executive at Lowe Scanad managing global accounts like Coca Cola, Unilever, Bank of Baroda and Celtel.
She was one of the 5 start-up members at MetropolitanRepublic Uganda and was tasked to set up a PR and experiential department. Stella led her team to win new PR and BTL clients like Google Uganda, MTN Uganda, VIVO Energy Uganda, Uganda Waragi and UHMG.
She also served in the outgoing Executive Committee as the Deputy Secretary General.
“Thank you so much for the confidence you have shown in me and for the commitment you have in the association. It is true that our association’s road has been a wavy one due to factors that we can work on together to straighten,” she said, adding: “It is time now to work even harder, smarter and more fiercely towards building solid relationships that will help us deal with these challenges one at a time.”
Mpora will be deputized by Fireworks Advertising’s General Manager, Frank Muthusi.
Other members on the Executive Committee are Brand Vision DDB’s Hellen Bwengye, serving as the Secretary General, Live Works’ Thomas Walusimbi, as Deputy Secretary General, Havas Africa’s Ashraf Kasango, as Treasurer and Maad Advertising’s Annette Sebba, as Deputy Treasurer.
Saladin’s Robert Waweru and Scanad Group’s Denis Wandera are members without portfolio.
UAA was formed in April 2011 to protect interests of Advertising, Media, Creative and Digital Agencies with the emphasis on professionalizing the communications industry in order to provide best services to our Clients and our advertising audiences.
The association has over twenty corporate members.
TREATING SMALL BUSINESSES: Dr. Innocent Nahabwe’s practical guide on how to handle partnerships, money, people and competition for entrepreneurs
Dr. Innocent Nahabwe is best described as a jack of many trades, and perhaps, master of many of them. He is an all-round entrepreneur, marketing pundit, writer, veterinary doctor and father.
He recently outed a book, Treating Small Businesses- a smooth cocktail of how to handle partnerships, money, people, competition and marketing and how to remain sane in a crazy business environment.
CEO East Africa Magazine’s Muhereza Kyamutetera, sat him down both for insights from his book as well as from him experience running small businesses.
Describe Innocent Nahabwe for us.
I am many things. I am a human, 38 would make me middle age, male. I am a veterinary Doctor by training who has ventured into Marketing (I hold an MSc Marketing from Makerere University). I am businessman, media practitioner who has made attempts at writing.
I am a father and son. In short, I am a hustler struggling to stay afloat.
What inspired you to write your book, Treating Small Businesses?
I realised that whereas everyone aspires to have big business, most of us will realistically only do small business. Access to capital; the issues with the stock exchange that keep out small business from the Stock exchange hence denying them capital, lack of accessible investment banks or firms continues to limit how far most entrepreneurs will go.
Uganda has been listed among the most entrepreneurial countries but most entrepreneurs will remain small businesses and the bulk of these entrepreneurs are into the service sector – boutiques, saloons, bars, restaurants, cottage firms etc. Most of these start and fail before their first anniversary causing lots of frustration to budding entrepreneurs and those after them.
I have been lucky to run and sustain several small businesses and it was my hope and desire to share the little information I have with fellow small business owners.
This inspired the book.
Why should anyone want to read or buy the book?
The book serves two purposes. One, it shares my experiences told in a humorous manner that most people will relate to. I am within the age bracket of most of the targeted readers. I go through their challenges. I lose some, win some and share honestly my experiences. It’s best to buy the book and learn from my mistakes than learn from your own. Books I have read have helped shape my approach towards business and I share honestly and in detail.
Also, I share my lessons and insights on what makes or breaks business. For anyone trying to do business, this is important for them.
What would you say are the top 5 pieces of advice from the book?
I don’t want to pre-empt the book but I share about how to handle staff, how to handle money, how to handle competition, how to market and how to remain sane in this crazy business environment.
Based on your experience- what would you say are the top 5 mistakes small businesses make?
- Most people want instant success: Business grows slowly. Even Apple started in a garage many years ago. Dr. Sudhir Ruparelia and others have taken 30 or so years in the game. We can’t want to live like them in 2 years. We will kill the business.
- Most people mix business money and their own money: The business is an extension of their pockets. This makes accounting hard and most of us kill our businesses ourselves by being bad parasites. We become cannibals.
- Lack of book keeping: Most people have shops and don’t know the value of the stock they have. Money comes in and goes based on intuition. Stocking is done based on requests. In the book, I suggest simple mathematics (Primary 4 mathematics is enough) with a simple equation to use to track performance, and have proper records. It is a must for every business to have proper records and track performance.
- Not giving business enough time: Most people have business as their side hustle. We keep our jobs and hope business will grow on its own. Just like a baby, I explain in the book how to look at your business and create more time within the regular day and get the best out of the business. You can’t invest in a business and let it be a by the way.
- Mixing emotions and business: Many of us get emotional. We look at business as our baby. We do what we love. We do business for us and not the customer. Even when it fails, we stick with it and it sucks us dry. We need to understand that business is business. It is about money- treat it as business; principally for money.
Don’t mix family, relatives, friends in the business. Debts must be paid. It must make money. If it fails to work, regardless of how much you love it, let it go. If you get a good offer that makes business sense, sell. Don’t be attached.
More, I share in the book.
Given your experience, would you say government has been helpful to small businesses?
I think so.
There are still many challenges but there have been improvements in power, infrastructure, and government systems such as Uganda Revenue Authority (URA). You can now handle your own taxes easily. However, a lot more can be done. We need more skills. We need centralised marketing. I think cooperatives that allow small holder firms to trade together like Coffee Marketing Board , Lint Marketing Board etc. can help farmers manage quality, work on prices, take advantage of economies of scale, bargain for supplies, access extension services and expertise, buy similar equipment for ease of repair, have strategic partnerships which would make it easier.
If you were appointed the minister of finance today or if you became president what are some of the things you would do to help small businesses?
I fear politics.
I would probably give one look at providing advisory roles. I would organise all industries into cooperatives. We would zone businesses so that particular areas produce particular products. That helps in corroboration and government support. If Coffee was from Masaka and Mbale, focus would be easier. Then milk from Mbarara, millet from Soroti and may be rice from the Eastern region. This would help support farmers and small industries with market, storage, extension services etc. As of now, everything is everywhere.
Considering that most people are into agriculture, most support would go to value addition and agricultural processing followed by aggressive marketing. We have a competitive advantage as well as comparative advantage here. All year good weather, multiple seasons, fertile soils, central location within the region, a vast hinterland. All these would help make us a food basket mostly for organic food.
What next, after this book? Are we going to see another book soon?
Yes, I am working on another book. We are also going to do a small business clinic, a multimedia platform for helping small businesses. We will have small business master classes and work towards spreading this gospel of growing small business in as many places as possible.
About the Author
Dr. Innocent Nahabwe is a serial entrepreneur and a man of many firsts as well. He is CEO and founder to Kagwirawo, Uganda’s first online sports betting company; Bluecube, a leading mobile solutions company before SMS business became commonplace and Howwe.biz, the No.1 music streaming and showbiz platform, as well as Club Amnesia a popular city nightspot.
He is also CEO of 100.2 Galaxy FM – a Pioneer urban Youth Luganda station that he founded in 2013, but had by its 5th anniversary risen to an award winning station and amongst the top 5 radio stations in its category.
He also holds an MBA (Marketing) from Makerere University.
Geopoll’s Q1, 2019 Media Measurement Report: Uganda’s most popular TV and Radio Programmes
NTV Tonight, the main English news bulletin for NTV Uganda that airs at 09:00pm is Uganda’s leading English news programme, according to GeoPoll’s Uganda Media Ratings Report for Q1 2019, released on July 2nd 2019.
GeoPoll is a global full service research agency out of the United States of America with presence on all 6 continents. To generate the audience reports, the firm on a daily basis, collects audience viewership and listenership data for TV and radio respectively, from its panel of respondents around the country via a unique mobile-based platform.
The data for the Q1, 2019 report covers January-March 2019.
The report covers ratings for National television stations and Kampala radio stations. Under national television, ratings were carried out for English news, Luganda news, telenovelas and English talkshows.
For Kampala radio, ratings were compiled for English breakfast shows, English talk shows, Luganda breakfast shows and Luganda talk shows.
NTV and NBS TV dominate English news broadcasts
NTV Tonight that airs Monday-Sunday from 09pm-9:50pm scored a rating of 3.9, closely followed by NTV at 1, again NTV Uganda’s daytime news bulletin that airs at between 1pm and 1:30pm with a rating of 3.4.
This is a break from tradition as peak time for TV is usually between 06:00pm and 10:00pm.
In the 3rd slot is NBS’ Live at 9, their premier news bulletin, with a rating of 2.8, closely followed by NBS’ Live at 1 that airs at lunch time.
Although UBC TV’s News Tonight is in the 5th spot, it is worlds apart from the top 4; with a rating of just 0.9.
Bukedde rules the Luganda news segments
Although Luganda TV news broadcasts were more evenly distributed, than the English news bulletins, Vision Group’s Bukedde 1 features more prominently than all the other TV stations in the top 5 and top 10 Luganda news broadcasts.
Agataliiko Nfuufu that airs on Bukedde 1 from 10 PM – 11 PM was rated the No.1 Luganda news segment with a rating of 4.2, closely followed by NTV’s Akawungeezi that airs at 7pm-8pm- rated at 4.0. In the third position is again Bukedde 1’s Ag’omu ttuntu that airs between 12:30pm-01:00pm.
NBS’ Amasengejje at 7pm-8pm is in the fourth position with a rating of 2.5 followed by BBS TV’s Agesigika rated at 2.0.
NBS’ Frontline tops TV talk show programs
NBS TV’s premier talk show- Frontline beat NTV’s On the Spot show to the No.1 position, with a rating of 3.1. Frontline airs on Thursdays at 10pm- just like NTV’s On the Spot which is in the second position with a 3.0 rating.
UBC TV’s Talk time that airs on Monday 9pm-10pm and Pick a point that airs on Fridays, 9pm-10pm are a distant 3rd and 4th positions respectively, with a rating of 0.9 and 0.7.
Top radio English and Luganda morning programmes
GeoPollalso did a survey on the most popular radio breakfast and evening (drive time) programmes, both in English and Luganda for Kampala.
Mornings (06am-10am) and evenings (03pm to 07pm) are peak times for radio programming with the highest listenership and as such the most sought-after by advertisers. These time bands are also premiumly priced and are the money makers for radio.
Capital FM’s Morning Crew scooped the No.1 position with a rating of 2.7, followed by Radio One’s Gr8 Morning and KFM’s D’Mighty Breakfast in the second and third positions respectively, with a rating of 2.5 and 1.9.
Galaxy FM’s Morning Saga is in the 4th position, rated at 1.5 while SanyuFM’s Sanyu Breakfast is in the 5th position with a 1.3 rating.
CBS FM 88.8 scooped the top position in the Luganda breakfast radio shows category with a rating of 5.3- indicating Luganda stations are the more popular in Kampala, followed by Radio Simba’s Binsanga Wano in the second position with a rating of 3.4.
SuperFM’s Zukuka is in the 3rd position with a rating of 2.4.
Capital FM’s sister station, Beat FM with their show, Sisimuka is in the 4th position with a rating of 1.8, while Bukedde FM’s Bukedde Butya is in 5th position with a 1.4 rating.
Most popular radio English and Luganda evening programmes
Drive show radio programing in Luganda proved more popular than English programming.
According to GeoPoll, Bukedde FM’s Washing Bay programme that airs between 3pm-7pm had the highest rating of all of the English and Luganda drive show programs studied- at 3.2. The second most popular program overall was also a program in Luganda on Beat FM called Gigenze Gitya with a rating of 2.5.
The top 5 English drive show programmes are Capital FM’s Drive Show, Evening Rush (Galaxy FM), The Drive (Sanyu FM), K-Drive (K-FM) and Drive Time (Radio One). The top 5 Luganda drive shows in order of ranking are: Washing Bay (Bukedde FM), Gigenze Gitya (Beat FM) Mukulikeeyo (Radio Simba), Sanyuka The Heart Beat (CBSFM88.8) and SuperFM’s Kasenda Bazaana.
Geopoll has said they will release insights for Q2 in “the coming weeks.”
Ugandan newspapers continue copy sales loss streak
The two Uganda mainstream English newspapers, The New Vision and Daily Monitor, combined, sold 5% less newspapers in Q1, 2019 compared to a year ago, in Q1, 2018.
According the credible Audit Bureau of Circulation (ABC), South Africa, the two papers, sold 42,644 copies in Q1, 2019 compared to 44,787 copies in Q1, 2018.
Their weekend editions- Sunday Vision and Sunday Monitor, sold 12.8% less copies- down to 26,104 copies from USD29,919 copies.
Of the dailies, Daily Monitor registered a higher quarterly drop- 6.8% down to 16,638 copies from 17,857 copies. The New Vision reduced by 3.4% to 26,006 copies from 26,930 copies.
Sunday Monitor copies declined by 12.2% (12,320 copies to 10,816 copies) while Sunday Vision reduced 13.1%- from 17,599 copies to 15,288 copies
Bukedde however posted mixed results opening at 34,477 copies, reaching an all-time high of 44,767 copies in Q3 2018. Copies sold then declined, reaching 34,115 at the end of Q1, 2019.
Over the last 12 years, since 2007 the two English dailies combined, have lost 28% in copy sales, from 59,279 copies to 42,193 copies while the 2 weekenders -Sunday Vision & Sunday Monitor combined, have lost 56.4% in copy sales- from 59,897 copies to 26,104 copies.
Bukkedde on the other hand has grown copies sold by 118.9% from 32,464 copies to 15,583 to34,115 copies
This is despite the population growing by 49.3% from 30.6 million people in 2007 to an estimated 45.7 million people in 2019 and higher incomes and literacy rates.
CEO East African Magazine has predicted that 10 years from now, in 2029 there will be no profitable newspaper in Uganda left.
This is due to falling circulation figures and the attendant reduction in circulation and advertising revenues.
The Ipsos Media consumption and usage habits in Uganda report (NAMS Report Half Year 2018) released in Q3 of 2018 shows that the percentage of Ugandans reporting having read a newspaper in the previous 7 days has reduced from 29% in 2010 to 17% in 2014 and to 8% in 2018- of these nearly 50% do not buy but rather read other people’s copies or at the office.
According to the report, only 58% of Uganda’s newspaper readers are able to consistently access current copies, with more than 40% of print consumers currently reading previous day’s news copies. Areas like Amuru, Isingiro, Pader and Mitooma read 100% old newspapers.
The rise of television and the internet has relegated substantially shaken the news component in the word newspapers- as most news are broken 18-24 hours before newspapers hit the stands.
With more advertising revenue being directed at TV, radio and now the internet, newspapers have a double dilemma of sustaining their operations amidst falling circulation and advertising revenues.
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