Listening Before Launching: How Research and Gen Z Insights are Shaping Letshego Uganda’s Next Chapter Financial inclusion isn’t failing because products are broken, but because understanding is shallow. Uganda’s Gen Z is connected, cautious, and clarity-driven. They don’t reject finance; they reject confusion. For Letshego, research, not assumptions, is the bridge between access and trust, products and meaningful use.

Most financial products do not fail because they are poorly designed. They fail because they are launched before institutions truly understand the people they are meant to serve. Uganda is young – not just demographically, but economically. 78% of the population is under 35, digitally connected, ambitious, and navigating financial independence earlier than previous generations. This cohort, often labelled Gen Z, is already reshaping how financial services must think, speak, and behave. For Letshego Uganda, the opportunity is not to target Gen Z, but to understand them properly. What does the data say? The FinScope Uganda Survey shows steady growth…