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TodayTuesday, May 05, 2026

Gen Z

John Paul Semyalo, Founder and Chief Executive Officer of Pebuu Africa, a fast-growing fintech and last-mile financial infrastructure company helping banks across Africa manage and scale their agent banking networks through technology, field supervision, and data-driven oversight. Under his leadership, Pebuu has built a nationwide network of supervisors and digital tools that strengthen compliance, reduce fraud, and expand financial access in remote and underserved communities.
John Paul Semyalo, Founder and Chief Executive Officer of Pebuu Africa, a fast-growing fintech and last-mile financial infrastructure company helping banks across Africa manage and scale their agent banking networks through technology, field supervision, and data-driven oversight. Under his leadership, Pebuu has built a nationwide network of supervisors and digital tools that strengthen compliance, reduce fraud, and expand financial access in remote and underserved communities.

Pebuu’s John Paul Ssemyalo: Reimagining Africa’s Agent Banking and Last-Mile Digital Economy for Efficiency and Scale

As agent banking accelerates across Africa, moving trillions of shillings annually and expanding deep into trading centres, border towns, and island communities, the real challenge is no longer access. It is efficiency,
March 8, 2026
Giles Aijukwe, CEO of Letshego Uganda says that research only matters when it changes something. He notes that Insights must shape products, pricing, communication, and customer experience, not sit idle in reports.
Giles Aijukwe, CEO of Letshego Uganda says that research only matters when it changes something. He notes that Insights must shape products, pricing, communication, and customer experience, not sit idle in reports.

Listening Before Launching: How Research and Gen Z Insights are Shaping Letshego Uganda’s Next Chapter

Most financial products do not fail because they are poorly designed. They fail because they are launched before institutions truly understand the people they are meant to serve. Uganda is young –
January 29, 2026
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened after they
December 11, 2025

 

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