Hilda Tushabe, formerly of Vivo Energy, joins Toyota Uganda as Marketing and Communications Coordinator

Hilda Tushabe has joined Toyota Uganda Limited as the Marketing and Communications Coordinator. Toyota Uganda is the only licensed distributor of new Toyota Vehicles, parts as well as Toyota’s Manufacturer’s warranty in Uganda

In her new role at Toyota Uganda, she will be responsible for developing and executing the company’s overall advertising, marketing and communications strategy and initiatives.

Hilda Tushabe brings to Toyota Uganda experience in Reputation Management, Corporate Communications, Brand Management, Crisis Management, Strategic Media Relations, Stakeholder Engagement, Reputation Management and Corporate Social Responsibility with special focus on behavioural change campaigns.

Before joining Toyota Uganda, she worked for Vivo Energy Uganda (Shell Licensee) and contributed to building and growing the company’s reputation both internally and externally.

Hilda began her career as a fresh graduate trainee at Vivo Energy Uganda in 2015 before moving on to become the Communications Assistant in 2017 responsible for implementing all communications strategies to support the business objectives and initiatives.

Some of her notable achievements include successful implementation of best Corporate Social Responsibility campaigns like Tweddeko- Every Life Matters that airs on NTV Uganda and features stories of lives that have been impacted by road traffic crashes with an appeal to road users to change their behaviour on the road. The campaign has so far run for four years now and has received several awards both locally and globally including the Public Relations Association of Uganda (PRAU) award 2017/2018.

Other CSR initiatives well executed and delivered in her tenure include the most recently launched Taasa Obutonde Environmental campaign on NBS Television in partnership with Uganda Breweries limited, NEMA & Stanbic Bank, Heads Up, No Helmet No Boda, a Schools Road Safety initiative in partnership with Safe Boda Uganda that seeks to highlight the plight of children using boda boda and last not the least, TuveKuKaveera Environmental campaign.

She is a member of the Public Relations Association of Uganda (PRAU).