A tough operating environment and the growth of the Informal alcohol sector have stifled what would otherwise have been Uganda Breweries Limited’s excellent net sales performance for the past financial year.
“The closure of Bars and entertainment venues, and other restrictions necessitated by measures to curb the spread of the COVID -19 pandemic, affected not only our customer base but also led to both local and global supply disruptions, for our produce and for raw materials that we need in our production processes,” Alvin Mbugua the UBL managing Director, said, adding that the tax burden bore by the regulated and licensed alcohol beverages sector, while the Illicit and unregulated sector continues operating tax free continues to eat into the profit margins of the industry.
According to a report by EuroMonitor International, a market research firm, in the year 2020, due to the ongoing pandemic and restrictions on gatherings, as well as pubs and bars closures, consumption of illicit alcohol recorded increased growth and accounted for 64.7% in volume terms (HL LAE) in 2020. This accounts for 50% of all Alcohol market value, growth from 31% in 2017. There is therefore need for the government to widen its tax base by extending taxation and regulation to this market.
Uganda Breweries Limited, which this year celebrates 75 years of operations, saw a 33% growth on their beverages driven by their flagship Beer and Spirts, Bell Lager and Uganda Waragi respectively as the business adapted quickly to the times to respond to changing consumer shifts. The positive results are also a result of heavy investment in capacity expansions in packaging lines and filtration plants at Uganda breweries which have increased production efficiency
The tough operating environment has seen the brewery turn to creative e-commerce partnerships to improve distribution channels, partnering with Jumia and SafeBoda to deliver products to customers as well as embraced e-marketing by channeling unprecedented marketing budgets to online platforms to speak to customers who due to lockdowns are spending a lot more time on line
“We continue to engage government and other stakeholders to improve the operating regulatory and tax environment as well opening up dialogue with the different stakeholders to identify and tackle issues rising from illicit trade, key of which is cost of revenue to the government through missed taxes.”
Pearl Bank Celebrates Customers in Festive Campaign Dubbed Pearl Santasaid Mr. Mbugua on the way forward. He added that a 30% levy on beverages produced using local raw materials is steep considering the annual investment the industry makes in farming communities in Eastern, Northern and South Western Uganda where Uganda Breweries alone contributes more than 30 billion shillings annually
EABL performance
In Kenya, Kenya Breweries Limited (KBL) registered 10% year on year revenue growth, with H2 growing 45% off-setting a 10% decline in H1. According to the brewer, herformance was driven by expanding and adapting the product portfolio to meet emerging channels and new consumer occasions while continuing to invest ahead on our strategic brands.
In Tanzania, Serengeti Breweries Limited (SBL) revenues were up 16%, with beer and spirits both registering double-digit growth. The business sustained strong growth through investment behind the brands and capacity expansion for both beer and local spirits production.
