Following a successful inaugural 2021 online edition that saw ten organizations win awards for excellent marketing ideas, campaigns and activities, Marketing and Media outfit Evolve Africa has announced the return of Uganda Marketing Excellence Awards (UMEA) slated for Friday December 2nd 2022 at the Kampala Serena Hotel.
Spanning every aspect of content marketing, from creation, to distribution, these awards will explore how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a powerful impact on their target audiences.
“The Uganda Marketing Excellence Awards were first inspired by the extraordinary marketing campaigns that brands and their custodians created, against all odds, during the pandemic. Though digital media continues to be many marketers’ favourite new playground, the Uganda Marketing Excellence Awards are media-agnostic and will felicitate work across media channels.
This year the UMEAS will also recognize the phenomenal work of marketing practitioners around the country,” said Shafiq Semakula, a co-founder of Evolve Africa Group.
A special category of UMEA Most Distinguished Award is the newest category addition to this year’s awards list.
The inaugural UMEAS 2021 saw organizations like Jumia, Ministry of Health, Prudential Uganda, Finca Uganda, Fireworks and a few others, win awards for their excellence in marketing or use of it.
The key factors that shall determine the nomination and eventual winners for the Uganda Marketing Excellence Awards 2022 shall include; big idea (concept), insights driving the idea (evidence), integration of the communication across different platforms, KPIs and impact, as well as execution.
The UMEAs 2022 awards categories include
-Best advertising campaign
-Best use of partnership marketing
-Best use of digital marketing
Ugandan enterprises urged to explore regional oil and gas opportunities-Best use of PR
-Best innovation- new product/ service
-Best agency of the year (digital)
-Agency of the year (traditional media)
-Best use of experiential marketing
-Best corporate social responsibility campaign
The awards have two special categories for marketing campaign of the year and UMEA most distinguished award that shall not require entries, but shall be awarded by a carefully constituted jury that the organisers intend to make public at the right time.
To submit entry for any of the categories, one should simply the UMEA website: www.umeawards.com
The deadline for entries is September 30th 2022, while the finalists will be announced on October 31st 2022.
