Emata’s Bram van den Bosch- daring Ugandan farmers to dream big with digital loans Bram van den Bosch abandoned what was a promising career in agriculture financing at ING Group, a Dutch multinational banking and financial services corporation headquartered in Amsterdam to take up a Managing Director role at Laboremus Uganda. If you haven’t heard of it, well, Laborious is a financial technology company that builds solutions for banks in East Africa. In his nearly 4 years at the firm, it didn’t take him long to realise, in his own words: “that African banks hardly service farmers, who are Africa's most underserved yet economically important segment”. He then went on, borrowing from his agriculture financing background, to try to convince the banks that technology could help solve this issue, but when they didn't bite, he, again in his words, “gathered a team of brilliant friends and coworkers and founded Emata Uganda to demonstrate how it should be done”. In this interview with CEO East Africa Magazine’s Muhereza Kyamutetera, he shares Emata’s big ambitions, the successes to date and the long road ahead.