AdWoman on a Mission: How Edna Torana, Scanad Uganda’s New Boss, Is Re-Engineering the Agency for the AI Age  In her first major interview as Scanad Uganda’s new Managing Director, Edna Torana speaks at a pivotal moment for the industry, revealing how she plans to fuse human creativity with WPP’s global AI engine to build a stronger, fairer and more future-ready advertising ecosystem.

Edna Torana, Scanad Uganda’s new Country Lead, did not come to the top of Uganda’s advertising industry by being parachuted into power. She came up the hard way — through client meetings that ran late, briefs that changed mid-stream, and campaigns that only succeed when both the numbers and the narrative work. She entered advertising the way many great agency leaders do: close to the work and close to the client. Over the last 15 years, she has built her reputation across some of the most demanding sectors in the economy — finance, telecoms, FMCG, health and social marketing, insurance,…