Crown Beverages Limited (CBL) has announced the addition of a 20litre jumbo size bottle to their Nivana brand. The reveal was made by the CEO, Paddy Muramiirah at the new plant in Kakungulu, Entebbe road where two dedicated water production lines targeted to enhance capacity have been set up.
“It is with great pride and immense pleasure that I introduce to you the latest addition to the Crown Beverages Limited product list, the Jumbo size Nivana water packaged in 20 litres returnable Bottle,” Muramiirah remarked at the launch. The product is indeed a timely addition to the Nivana brand, manufactured to meet the most stringent global water standards required of us by PepsiCo International.
CBL’s move to join the jumbo size water segment is in line with efforts to cement the company’s position as Uganda’s number one beverages company.
According to the Head of Marketing, Timothy Luzinda, the addition seeks to give consumers safe, world Class quality water in a large well-designed bottle.
“We are aware of the growing desire for our customers to consume healthier beverages so, as we work on manufacturing and distributing a wider range of refreshments for the region, our new product innovations are informed by these same customer needs,” he noted.
New product development has been and continues to be a key volume and market share driver for Crown Beverages Limited, evident with several NPDs in soft Drinks and Energy segments that have been introduced onto the market in recent times; Mountain Dew, Mirinda Lemon, Mirinda Red Apple, Mirinda Green Apple and Sting Energy Drink. The post covid-19 period has presented an opportunity for further innovation which the market should expect soon.
Supported by CBL’s vast distribution experience and network Nivana Jumbo water is now available at all CBL depots, supermarkets, retail stores and wholesale shops countrywide.
CEO answers Questions about the Jumbo Offerings
The move to add the jumbo size 20liter bottle to the Nivana water brand, why now?
It is the right time. We want to consolidate our position in Liquid Refreshment Beverage after a long time concentrating on CSD. We have for a while now produced the single serve Nivana water and we are seeking to service more customers with Jumbo. Households, offices, hospitals, schools and all other service stations we could not easily reach with the single serve bottle.
Most companies have concentrated on Kampala with their Jumbo Offerings will that be the same with CBL?
Pearl Bank Celebrates Customers in Festive Campaign Dubbed Pearl SantaCertainly note, we have distribution centers all over the country and our Jumbos will cover the entire country and become a household name. Distribution has already commenced to our depots countrywide. The need for clean safe water is countrywide, so are our distribution channels.
The Nivana packaged water brand has been off the shelves for quite some time, should we consider this the return of this brand?
This is a new package playing a different role. The single serve bottle is back on the shelves with a new price tag but the Jumbo is a brand new addition, packaged to serve more customers, longer.
What investments has CBL made to ensure they meet the demand for Jumbo and become serious players in the Water Segment?
We have invested in a complete new independent line with sufficient capacity for the next 10 years. This, we have been able to do at our new production plant in Kakungulu, Entebbe road. It is a mega investment that guarantees a boost in our production capacity across the product list.
There have been very few innovations in the Jumbo segment, should we expect some from CBL in the near future?
You are spot on. 10litre, 5litre is on the way
Any Final Remarks
I invite you to be a partner in the consumption of good quality water.
