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    The Big Story

    The BIG Story

    A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

    The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

    December 15, 2025December 15, 2025 0 Shares
    The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next....

    Letters to My Younger Self: Humphrey Asiimwe—”Ambition Without Purpose Leads Nowhere”

    December 15, 2025December 14, 2025 0 Shares
    The Uganda Chamber of Energy & Minerals CEO on emotional intelligence, service-led leadership, faith, and the power of lifelong learning Humphrey Asiimwe’s CV is as diverse as they come, a...

    Letters to My Younger Self: Winnie Nakimuli—”You Are Worthy Simply Because You Exist”

    December 14, 2025December 14, 2025 0 Shares
    The Nokia Network Automation Specialist on self-worth, resilience, joy, and a life shaped by bold choices Today in our Letters to My Younger Self series, we spotlight Winnie Nakimuli, Senior...

    Letters to My Younger Self: Robinah Siima — “Success Is Quieter, But Richer”

    December 13, 2025December 12, 2025 0 Shares
    The FINCA Uganda CFO on self-worth, balance, courage, and the quiet strength of purposeful leadership In this instalment of our Letters to My Younger Self series, Robinah Siima, Chief Financial...

    Amanda Ayebare, AutoXpress CFO: Balancing Survival and Growth in the Adventurous SME Landscape

    December 12, 2025December 12, 2025 0 Shares
    AutoXpress Uganda CFO, Amanda Ayebare won the SME CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda. In...

    Uganda’s Corporate Finance and Capital Markets Luminary, Miriam Ekirapa Musaali, Passes On

    Muhereza KyamuteteraFinanceThe Big StoryThe LawyerDecember 9, 2025December 9, 2025

    Miriam Ekirapa Musaali, a distinguished corporate lawyer, governance expert, and Director of Legal and Board Affairs at the Capital Markets Authority (CMA) Uganda, has passed on.   She has reportedly succumbed…

    Bob Okodi, Amref Health Africa Uganda CFO, On Purpose-Driven Finance and Measuring Impact in Lives, Not Margins

    Paul MurungiFinanceThe Big StoryDecember 8, 2025December 8, 2025

    “I know every single day I am contributing to changing lives in different communities.”  Bob Okodi, the CFO of Amref Health Africa Uganda and Winner of the Not-for-Profit Award 2025…

    Irene Mwoyogwona: Beyond the Numbers – How Pride Bank’s Award-Winning CFO Combines Profitability and Social Impact

    Paul MurungiBanking & InsuranceThe Big StoryDecember 7, 2025December 7, 2025

    “Pressure and results don’t have to come at the expense of humanity; they can be amplified by it,” says Irene Mwoyogwona, the award-winning CFO of Pride Bank Limited and winner…

    How Stanbic Bank CFO Ronald Makata Blends Governance, Technology and Human Leadership to Drive Performance

    Paul MurungiBanking & InsuranceThe Big StoryDecember 6, 2025December 6, 2025

    How Stanbic Bank CFO Ronald Makata Blends Governance, Technology and Human Leadership to Drive Performance Fresh from a standout performance at the 9th edition of the Chief Financial Officer Awards…

    Moses Lutalo argues Uganda’s real estate struggles aren’t about demand, but broken systems: costly financing, volatile currency, heavy taxes, and weak land governance squeezing developers daily, scaring off long-term capital.

    Inside Uganda’s Property Market: Broll Uganda’s Moses Lutalo on Sector Realities and the Signals Investors Can’t Ignore

    Jeff WintersThe Big StoryDecember 6, 2025December 5, 2025

    When I sit down with Moses Lutalo, the Managing Director of Broll Uganda, the conversation quickly settles on the forces reshaping Uganda’s real estate landscape: financing pressures, currency volatility, talent…

    Netflix Strikes $82.7 Billion Deal to Take Over Warner Bros., Redefining the Global Entertainment Landscape

    Paul MurungiThe Big StoryDecember 5, 2025December 5, 2025

    Netflix Inc. has announced a landmark agreement to acquire Warner Bros. from Warner Bros. Discovery (WBD) in a cash-and-stock transaction that values the studio at an enterprise figure of about…

    Energy Ministry Orders UEDCL Board to Investigate Top Management Over Performance Gaps

    Paul MurungiGovernment AgenciesMinistries, Agencies & DepartmentsThe Big StoryDecember 5, 2025December 8, 2025

    The Ministry of Energy and Mineral Development has instructed the Board of the Uganda Electricity Distribution Company Limited (UEDCL) to carry out a comprehensive investigation into the performance and conduct…

    SanlamAllianz Life Insurance Uganda welcomes Alexander Mukasa as Chief Executive Officer, effective December 2025, ushering in a fresh chapter after his eight-year run leading Marsh Uganda through major market shifts. He succeeds retiring industry stalwart Gary V. Corbit, whose multi-decade African career and transformational stewardship strengthened the Sanlam brand in Uganda, right before the recent merger with JubileeAllianz.

    Former Marsh Uganda Chief Executive, Alexander Mukasa, Replaces Gary Corbit as SanlamAllianz Life Insurance Head

    CEO East Africa MagazineThe Big StoryDecember 5, 2025December 7, 2025

    SanlamAllianz Life Insurance Uganda has named Alexander Mukasa as its new Chief Executive Officer, effective December 2025, marking a significant leadership transition at one of the country’s most dynamic life…

    Century Bottling’s bid to knock out URA’s UGX 10.2b assessments failed as the Tax Appeals Tribunal ruled new audit facts allowed late claims for 2013–2019. It also rejected “parallel assessment” arguments and upheld reverse-charge VAT on separately invoiced Krones services (about UGX 364m). Other tax issues remain pending for now.

    Tribunal Backs URA in UGX 10.2 Billion Century Bottling Tax Fight

    CEO East Africa MagazineThe Big StoryDecember 4, 2025December 4, 2025

    Century Bottling Company Limited walked into the Tax Appeals Tribunal hoping to end a costly dispute before it truly began. The Coca-Cola bottler was facing a fresh set of tax…

    The Tax Appeals Tribunal backs URA in Nile Breweries export row, finding Kabaco and Ituri were buyers, not agents. Beer sold locally then exported, triggering VAT and excise; assessments upheld.

    The Nile Breweries-URA UGX 18.5 Billion Fight: When ‘Export’ Became the Battleground That NBL Eventually Lost

    CEO East Africa MagazineThe Big StoryDecember 4, 2025December 4, 2025

    On paper, it looked like a clean regional trade story: a Ugandan manufacturer producing beer for thirsty markets in South Sudan and DR Congo, using local distributors to move product…

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