The Big Story

UEDCL seals UGX 190 billion loan facility from Absa Bank Uganda amid performance probe

Paul MurungiPolitics & GovermentThe Big StoryDecember 16, 2025December 16, 2025

Uganda Electricity Distribution Company Limited (UEDCL) has secured a five-year financing facility worth USD 50 million (about UGX 190 billion) from Absa Bank Uganda to fund urgent upgrades to the…

Letters to My Younger Self: Charity Winnie Kamusiime-Asiimwe—”Fix the Leak, Then Buy the Billboard”

Kisakye ImaniThe Big StoryDecember 16, 2025December 15, 2025

dfcu Bank’s Head of Marketing on discipline, boundaries, courageous ambition, and leading with service in Uganda’s high-pressure corporate world Charity Winnie Kamusiime-Asiimwe is a marketing leader whose career spans telecommunications,…

AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

Jeff WintersThe Big StoryDecember 16, 2025December 16, 2025

If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed…

Ernest Rubondo to Step Down After a Defining Decade as Executive Director of PAU

Paul MurungiEnergy, Oil & GasThe Big StoryDecember 16, 2025January 10, 2026

The Petroleum Authority of Uganda (PAU) has commenced the search for its second Executive Director, formally opening the next chapter in the leadership of Uganda’s oil and gas regulator.  The…

Uganda Airlines, Jenifer Bamuturaki, and the reckoning of 2025

Paul MurungiEast AfricaThe Big StoryDecember 15, 2025March 3, 2026

When veteran journalist Andrew Mwenda posted a video of weary passengers stranded at Entebbe International Airport, his words cut deeper than the images themselves. “The tragedy happening at Uganda Airlines…

The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

Jeff WintersThe Big StoryDecember 15, 2025December 15, 2025

The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next….

Letters to My Younger Self: Humphrey Asiimwe—”Ambition Without Purpose Leads Nowhere”

Kisakye ImaniThe Big StoryDecember 15, 2025December 14, 2025

The Uganda Chamber of Energy & Minerals CEO on emotional intelligence, service-led leadership, faith, and the power of lifelong learning Humphrey Asiimwe’s CV is as diverse as they come, a…

Letters to My Younger Self: Winnie Nakimuli—”You Are Worthy Simply Because You Exist”

Kisakye ImaniThe Big StoryDecember 14, 2025December 14, 2025

The Nokia Network Automation Specialist on self-worth, resilience, joy, and a life shaped by bold choices Today in our Letters to My Younger Self series, we spotlight Winnie Nakimuli, Senior…

Letters to My Younger Self: Robinah Siima — “Success Is Quieter, But Richer”

Kisakye ImaniThe Big StoryDecember 13, 2025December 12, 2025

The FINCA Uganda CFO on self-worth, balance, courage, and the quiet strength of purposeful leadership In this instalment of our Letters to My Younger Self series, Robinah Siima, Chief Financial…

Amanda Ayebare, AutoXpress CFO: Balancing Survival and Growth in the Adventurous SME Landscape

Paul MurungiBanking & Financial ServicesThe Big StoryDecember 12, 2025December 12, 2025

AutoXpress Uganda CFO, Amanda Ayebare won the SME CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda. In…