The Big Story

Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

Jeff WintersThe Big StoryDecember 12, 2025December 12, 2025

If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what…

Letters to My Younger Self: What Uganda’s CEOs and Professionals Wish They Knew at the Start

Kisakye ImaniC-Suite LeadershipThe Big StoryDecember 11, 2025December 11, 2025

At a glance, the careers of Uganda’s leading executives appear polished, intentional and perfectly sequenced. The kind of journeys young professionals imagine when they picture success. But behind the confidence…

Qcil CFO, Frederick Kakooza on Transforming Finance: Integrity, Governance, and the New CFO Mandate

Paul MurungiBanking & Financial ServicesThe Big StoryDecember 11, 2025December 11, 2025

“It’s about integrity, accountability, and doing things the right way,” says CFO Frederick Kakooza of Quality Chemical Industries Ltd (Qcil), who earned the prestigious Compliance & Governance Award at the…

An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

Jeff WintersThe Big StoryDecember 11, 2025December 11, 2025

If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened…

Letters to My Younger Self: Jackie Namara — “Real Growth Lies Where Certainty Ends”

Kisakye ImaniC-Suite LeadershipThe Big StoryDecember 11, 2025December 11, 2025

In the second instalment of our Letters to My Younger Self series, Jackie Namara, a Chartered Marketer, reflects on a life and career that has spanned more than 25 years…

TRIBUTE | Miriam Ekirapa Musaali: A Testament of Faith, Courage, and Enduring Strength Against Cancer

Muhereza KyamuteteraThe Big StoryDecember 10, 2025December 10, 2025

In the days leading to her passing, Miriam Ekirapa Musaali, a distinguished corporate lawyer, governance expert, and one of Uganda’s most respected financial-sector minds, left behind more than a professional…

Inside the Babirukamu Home: A Kiln Where Leadership Was Forged by a Mother’s Tough Love — Tempered by a Father’s Steady Hand 

Muhereza KyamuteteraThe Big StoryDecember 10, 2025December 10, 2025

“Charity begins at home,” goes the proverb — and for the Babirukamu family, leadership does too. In a house that opened its doors to cousins, neighbours and strangers, where Bible…

MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

Jeff WintersThe Big StoryDecember 10, 2025December 10, 2025

If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly…

Robinah Siima, FINCA Uganda CFO: Quiet Discipline and the Evolution of Finance to Strategic, Human Impact

Paul MurungiBanking & Financial ServicesThe Big StoryDecember 10, 2025December 10, 2025

FINCA Uganda CFO Robinah Siima won the Young CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda.  Siima…

Anastacia Tshesane to become PwC SA CEO

Kisakye ImaniThe Big StoryDecember 9, 2025December 9, 2025

PricewaterhouseCoopers (PwC) has confirmed that Anastacia Tshesane will become Chief Executive Officer of PwC South Africa from 1 July 2026. She will take over from Shirley Machaba, who is due…