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An Open Letter To President Museveni  ⏤ Tourism without marketing, is like winking at tourists in darkness

Lake Nkugute in Rubirizi District, western Uganda is one of the many natural attractions whose potential is yet to be fully tapped. AUTO believes that by progressively increasing tourism budgets to between 25% and 50% of industry contribution to GDP and addressing most of the investment constraints, Uganda's dream of attaining USD5 billion tourism revenues by 2028 and USD20 billion by 2040 can be accelerated and realised.

The month of March marks 4 years since Your Excellency on March 18th 2020, ordered the greatest part of the country shut down due to the Covid-19 pandemic, effective March 20th 2020.  The country would subsequently go into a series of openings and closures, until early January 2022 when the country and the economy fully re-opened. Compared to the region and many other countries, thankfully the loss of lives was contained. There were also many measures by the government to reduce on the non-health effects of Covid-19 such as the distribution of free food and relief funds, as well as…

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About the Author

Civy Tumusiime is a travel and tourism entrepreneur. She is also the Chairperson of the Association of Uganda Tour Operators (AUTO), the trade association representing the interests of the country’s leading and experienced professional tour operators.

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